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Ch 5: CEOE Marketing: Brand Positioning & Consumer Protection

About This Chapter

This chapter reviews factors related to brand positioning and consumer protection. Use these videos and quizzes to prepare for the CEOE Marketing test for Oklahoma teacher certification.

CEOE Marketing: Brand Positioning & Consumer Protection - Chapter Summary

Learn more about brand positioning and consumer protection prior to taking the CEOE Marketing test. You can use this chapter to review the ways that branding changes the perception of a brand, product or company as well as the laws designed to protect the rights of consumers. Specifically, the lessons in this chapter cover:

  • Positioning and differentiation
  • Branding
  • Consumer protection
  • Consumer rights
  • Government regulatory agencies
  • Marketing feedback

Each lesson in this chapter includes a short video as well as a text transcript and multiple-choice quiz. You can easily review any parts of the videos that need a second look with the included video tags. The instructors are also available to answer questions should you need any clarifications as you study.

CEOE Marketing: Brand Positioning & Consumer Protection Chapter Objectives

This test is used to assess the skills and knowledge of prospective marketing teachers in Oklahoma. The computer-based exam includes 100 multiple-choice questions on marketing principles, sales, merchandise control, economics, promotions and more. The topics in this chapter are part of the multiple sections within the test. For instance, the Marketing Principles section includes questions on marketing in the consumer and business markets, and the Economics, Business and Entrepreneurship subarea includes questions that check your understanding of laws affecting marketing activities and the rights protected by federal laws and agencies.

You can use the videos in this chapter to prepare for all the questions in relevant areas of marketing. Use the quizzes to practice for the exam by answering questions that are similar to those you will find on the actual test.

6 Lessons in Chapter 5: CEOE Marketing: Brand Positioning & Consumer Protection
Test your knowledge with a 30-question chapter practice test
Positioning and Differentiation in Consumer Marketing

1. Positioning and Differentiation in Consumer Marketing

Consumers' perceptions of products and brands are influenced by the marketing and promotional plan. Marketers must identify the key characteristics that are important to the target market and then ensure that their product stands out in the minds of the consumers as the best choice for purchase.

Branding and Brand Equity in Business Marketing

2. Branding and Brand Equity in Business Marketing

Brand and brand equity go hand-in-hand in the marketing arena. Here, we will discuss how a brand develops and how that leads to increased brand equity.

What Is Consumer Protection? - Product Liability, Laws & Rights

3. What Is Consumer Protection? - Product Liability, Laws & Rights

Consumer protection refers to the laws and other forms of government regulation designed to protect consumers. One form of consumer protection is product liability. This lesson explains consumer protection and product liability.

Five Major Consumer Rights

4. Five Major Consumer Rights

Consumers should expect safe products and ethical behavior from businesses. While there is not any official regulation, President Kennedy introduced four of the five major consumer rights: safety, information, choice, voice and redress.

Government Regulation Agencies for Consumer Protection

5. Government Regulation Agencies for Consumer Protection

You will learn about the government regulatory agencies that protect consumers. We'll discuss what the acronyms CFPB, CPSC, FTC, FDA, NHTSA, and SEC stand for and their organizations' responsibilities.

What Is Feedback in Marketing? - Definition, Systems & Examples

6. What Is Feedback in Marketing? - Definition, Systems & Examples

In this lesson, we will cover the meaning of feedback marketing and the different types of strategies companies use to receive customer feedback. Learn more about customer focused marketing and test your knowledge with a quiz.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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