Ch 17: CEOE Marketing: Business Communication

About This Chapter

Prepare for the CEOE Marketing exam with this chapter that provides an overview of the business communication process. The lessons and quizzes included here present examples of different communication methods as well as techniques for effective business communication.

CEOE Marketing: Business Communication - Chapter Summary

In this chapter, you'll be able to see examples and review the steps for effective business communication. The text and video lessons cover the following topics in a simple and straightforward way:

  • Communication processes
  • Types and channels of communication
  • Obstacles to communication
  • Communicating to a knowledge economy
  • Effective listening
  • Influence of perception
  • Informational and analytical reports

All of the video lessons also include print transcripts that allow you to quickly find and review key vocabulary terms. Every lesson also has a corresponding multiple-choice quiz that can assess your understanding and help you decide if extra review is needed.

CEOE Marketing: Business Communication - Chapter Objectives

The CEOE Marketing test includes questions from four main content areas: marketing principles; sales, promotion and merchandise control; economics, business and entrepreneurship; and employment, communication and problem-solving skills. The subjects included in this Business Communication chapter can be found within the employment, communication and problem-solving skills content area. This is a computer-based exam that includes 100 multiple-choice questions; you'll have four hours to complete the test.

Some of the exam questions may be similar to those in the practice quizzes in this chapter, and the questions may ask a variety of questions relating to understanding the business communication process, such as elements of listening and nonverbal communication and how to apply business communication skills to a variety of situations.

10 Lessons in Chapter 17: CEOE Marketing: Business Communication
Test your knowledge with a 30-question chapter practice test
Barriers to Effective Communication: Definition & Examples

1. Barriers to Effective Communication: Definition & Examples

Companies need to be aware of potential barriers to communication. In general, physical separation and differences in status differences, gender, culture and language can potentially either block or distort effective communication.

Communication Skills Needed in a Knowledge Economy

2. Communication Skills Needed in a Knowledge Economy

Communication skills in today's work environment are a combination of advanced technologies, the introduction of a knowledge economy and worker understanding of a global village.

The Communication Process

3. The Communication Process

This lesson describes the process of communication. Terms such as sender, receiver, channel, encoding, decoding, noise, and feedback will be defined and explained with examples.

What Is Effective Listening in the Workplace? - Definition, Techniques & Barriers

4. What Is Effective Listening in the Workplace? - Definition, Techniques & Barriers

Effective listening skills allow individuals to retain information by showing interest, listening and providing feedback to the other party in the communication exchange. There are specific techniques that will help individuals overcome listening barriers.

How Perception Influences the Communication Process

5. How Perception Influences the Communication Process

Perception's effect on the communication process is all about how the same message can be interpreted differently by different people. Distortions, such as stereotypes, projections and halo effects, all affect worker relationships and productivity.

Types of Communication: Interpersonal, Non-Verbal, Written & Oral

6. Types of Communication: Interpersonal, Non-Verbal, Written & Oral

This lesson distinguishes between the various methods of communication used by managers, including interpersonal communication, nonverbal communication, written communication and oral communication.

Choosing Your Channel of Communication: Oral, Written, Visual & Electronic

7. Choosing Your Channel of Communication: Oral, Written, Visual & Electronic

Sometimes how you deliver information is just as important as what information you deliver to an audience. It is important to understand the advantages and disadvantages to the four different types of communication channels: oral, written, visual and electronic.

Informational and Analytical Reports: Definition and Uses

8. Informational and Analytical Reports: Definition and Uses

In this lesson, you will learn the difference between informational and analytical reporting and their specific uses in the business world in order to help make decisions.

Planning for Informational & Analytical Reports

9. Planning for Informational & Analytical Reports

Informational and analytical reports are used to solve a business problem. Each report contains different information, but they're used together to evaluate alternative solutions and make important decisions.

One-Way Communication: Definition, Advantages & Examples

10. One-Way Communication: Definition, Advantages & Examples

Communication involves the transfer of information from one party to another. This lesson discusses one-way communication and its advantages and applications.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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