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Ch 7: CEOE Marketing: Distribution Channels

About This Chapter

Prepare for the CEOE Marketing Education exam with this refresher chapter on distribution channels. Check your knowledge of key topics such as different types of wholesale intermediaries.

CEOE Marketing Education: Distribution Channels - Chapter Summary

Going through the chapter's video and text lessons can confirm your readiness for potential CEOE Marketing Education questions on trends of non-store retailing as well as many other distribution topics. You'll also have the chance to refresh your memory on the following topics in this Distribution Channels chapter:

  • Marketing channels and channel intermediaries
  • Horizontal and vertical channel conflict
  • Retail distribution strategies
  • Marketing utilities performed by intermediaries
  • E-commerce and m-commerce
  • Systems that influence cooperation in the supply channel
  • Logistics of goods and services

The chapter also gives you the opportunity to brush up on supply chain management and the differences between several integration types, such as relationship integration and measurement integration. Once you've watched a video lesson, you can easily get back to any point of it with the video tags.

Objectives of the CEOE Marketing Education: Distribution Channels Chapter

This chapter enables you to catch any gaps in your knowledge of distribution channels before your CEOE Marketing Education test. Test items that have to do with this chapter will be part of the marketing subarea of the exam. The test has a total of 100 multiple-choice questions and you'll have four hours to finish. The chapter gives you plenty of experience with answering similar questions in the self-assessment quizzes.

11 Lessons in Chapter 7: CEOE Marketing: Distribution Channels
Marketing Channel: Definition and Function in the Marketplace

1. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Channel Intermediaries: Definition and Function in Business

2. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Marketing Utilities Performed by Intermediaries

3. Marketing Utilities Performed by Intermediaries

Manufacturers need to get their products to consumers, and they do this through the marketing process and with the help of intermediaries. In this lesson, you'll learn about six marketing utilities that are performed by intermediaries.

Types of Wholesale Intermediaries

4. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Retail Distribution Strategies

5. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Non-Store Retailing: Types, Trends & Examples

6. Non-Store Retailing: Types, Trends & Examples

Most individual consumers purchase products through retailers. Physical 'brick and mortar' stores are not the only type of retailing in the marketplace. In this lesson, you'll learn about retailing beyond traditional retail stores.

Channel Conflict: Horizontal & Vertical Conflict

7. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

8. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

Systems That Influence Cooperation in the Supply Channel

9. Systems That Influence Cooperation in the Supply Channel

The supply chain is an interconnected group of players involved in taking a product from concept to the consumer's hands. Cooperation between parties as they interface is necessary to provide customer satisfaction.

Logistics of Goods and Services

10. Logistics of Goods and Services

Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.

e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

11. e-commerce & m-commerce: Buying & Selling on the Web & Mobile Devices

E-commerce and m-commerce have transformed the way that organizations and consumers conduct business. Additional topics discussed in this lesson include B2B, B2C, C2C, and e-government.

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