Ch 16: CEOE Marketing: Financial Principles

About This Chapter

Watch these videos for a review of the finance principles that you may see on the CEOE Marketing Education exam. Alongside the engaging videos, you'll also have access to text transcripts and self-assessment quizzes.

CEOE Marketing: Financial Principles - Chapter Summary

Examine the basic principles of finance as they apply to marketing in preparation for the CEOE Marketing Education exam. This chapter includes lessons on allocating the financial resources of a company, securing operating fund and sources of long-term financing. Specific topics covered in this chapter include:

  • Duties of financial managers
  • Financial planning and controls
  • Operating funds
  • Debt and equity capital
  • Long- and short-term financing
  • Business and consumer credit

After watching these short video lessons, you can use the text transcripts to review key terms and go over any concepts that you were unclear on. You can then take the corresponding multiple-choice quiz to gauge your understanding; these quiz questions are formatted similar to those you'll encounter on the actual test.

CEOE Marketing: Financial Principles - Objectives

The CEOE Marketing Education exam assesses the skills of those seeking a credential to teach marketing in Oklahoma. The computer-based exam consists of 100 multiple-choice questions that cover four subareas of marketing. The economics, business and entrepreneurship subarea of the test includes questions on financial principles. You can use this chapter to prepare for questions on the sourcing of financing, general principles of finance, types of credit and loans that you may encounter on this test.

7 Lessons in Chapter 16: CEOE Marketing: Financial Principles
Test your knowledge with a 30-question chapter practice test
The Role and Responsibilities of Financial Managers

1. The Role and Responsibilities of Financial Managers

Financial managers play a pivotal role in the success of companies. In this lesson, you'll learn about the duties and responsibilities of financial managers. You'll also have a chance to take a short quiz after the lesson.

The Financial Planning Process

2. The Financial Planning Process

Financial planning is essential for the success of any business. In this lesson, you'll learn about the financial planning process that businesses perform, including preparation of a master budget, capital budget and cash budget.

Establishing Financial Controls & Securing Operating Funds

3. Establishing Financial Controls & Securing Operating Funds

Financial controls are important to monitor the financial health of companies. In this lesson, we will introduce different financial controls and learn how firms secure operating funding.

Debt Capital Vs Equity Capital

4. Debt Capital Vs Equity Capital

Sufficient capital is essential for starting, maintaining and growing a business. In this lesson, you'll learn how a corporation can raise capital through equity and debt. You'll also learn about the advantages and disadvantages of each approach.

Sources of Short-Term Financing

5. Sources of Short-Term Financing

Companies often need to utilize financing to cover shortfalls in cash flow. In this lesson, you'll learn about sources of short-term financing available to companies including trade credit, lines of credit, bank loans and credit cards.

Sources of Long-Term Financing

6. Sources of Long-Term Financing

Some businesses require a large amount of capital to get off the ground or expand. In this lesson, you'll learn about sources of long-term financing, including commercial loans, selling equity and issuing debt.

Principles of Business & Consumer Credit

7. Principles of Business & Consumer Credit

More and more, world economies are relying more on credit and less on cash as a medium of exchange. In this lesson, we'll define credit, discuss the differences between business and consumer credit, and talk about the economic impact of credit.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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