Ch 19: CEOE Marketing: Human Relations & Leadership Skills

About This Chapter

Use this chapter to review the roles of human relations and leadership in business as you get ready for the CEOE Marketing exam. Video and text lessons and quizzes cover functions of management, managerial roles and more.

CEOE Marketing: Human Relations & Leadership Skills - Chapter Summary

Prepare for the CEOE Marketing exam with this chapter's video lessons on the importance of leadership and management skills. Our experienced instructors can help you review the four functions of management and learn the qualities of a good manager. Additional topics covered in these videos include:

  • Management levels
  • Qualities of a good manager
  • Management roles
  • Four types of planning
  • Strategic management
  • Functions of management
  • Leadership roles

You have the option of watching the short videos or reading the corresponding transcripts to review these concepts that you'll encounter on the CEOE Marketing exam. You can also use the lesson quizzes and end-of-chapter exam to check your understanding and see if any areas need more review.

CEOE Marketing: Human Relations & Leadership Skills Objectives

The lessons in this chapter are designed to prepare you for questions within the employment, communication and problem-solving skills section of this test. The questions may ask you to demonstrate your knowledge of leadership styles and skills in the marketing environment.

The CEOE Marketing test is used to determine your eligibility for a marketing education teaching license in Oklahoma. It is a paper-based exam that consists of 100 multiple-choice questions that cover four subareas of marketing. You have four hours to complete this test.

11 Lessons in Chapter 19: CEOE Marketing: Human Relations & Leadership Skills
Test your knowledge with a 30-question chapter practice test
Management in Organizations: Top, Middle & Low-Level Managers

1. Management in Organizations: Top, Middle & Low-Level Managers

The role of a manager in organizations is complex. While managers can come in different shapes and sizes they all share the task of utilizing people and resources to achieve organizational goals. This lesson will discuss the roles and functions of management found in each of the three levels of management.

Managerial Skills: How Good Managers Promote Productivity

2. Managerial Skills: How Good Managers Promote Productivity

This lesson will discuss the types of skills a manager needs, including technical, human, and conceptual skills. You'll learn how each of these skill sets impacts a manager's ability to effectively lead his or her employees.

Henry Mintzberg's Managerial Roles

3. Henry Mintzberg's Managerial Roles

There are many roles a manager has within an organization. Henry Mintzberg describes ten specific managerial roles most commonly seen within organizations. This lesson will discuss each of these roles and what behaviors are associated with them.

Four Functions of Management: Planning, Organizing, Leading & Controlling

4. Four Functions of Management: Planning, Organizing, Leading & Controlling

A person who holds a management position inside an organization is required to think strategically and conceptually in order to achieve organizational goals. This lesson will describe the four functions of management and how they relate to organizational success.

Planning as a Function of Management

5. Planning as a Function of Management

In this lesson, you will learn the role of planning as a function of management. Discover the advantages of and barriers to planning, and how it is used to achieve organizational goals.

Types of Planning: Strategic, Tactical, Operational & Contingency Planning

6. Types of Planning: Strategic, Tactical, Operational & Contingency Planning

This lesson will explain the four types of planning used by managers, including strategic, tactical, operational and contingency planning. Terms, such as single-use plans, continuing plans, policy, procedure and rule, will also be defined.

The Strategic Management Process

7. The Strategic Management Process

We will be reviewing the strategic management process, starting with the four main steps of the process. These steps provide the foundation for understanding strategic management as a whole and will serve you well as you deal with management decision-making situations.

Organizing as a Function of Management

8. Organizing as a Function of Management

Once a plan is in place, a manager must put it into action. This lesson explains the role of organizing as a function of management as well as its relationship with planning.

Leading as a Function of Management

9. Leading as a Function of Management

This lesson teaches you about leading as a function of management by examining the surprising similarities between two very different leadership scenarios: leadership at war and leadership in the workplace.

Leadership: Leaders & Their Role in Organizations

10. Leadership: Leaders & Their Role in Organizations

Leadership is the action of leading employees to achieve goals. It plays an important role in employee performance and productivity. Learn about how leaders influence employee behavior in this lesson.

Controlling as a Function of Management

11. Controlling as a Function of Management

In this lesson, we will explore the role of controlling as a function of management and its use of various control mechanisms to reach organizational goals.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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