Ch 21: CEOE Marketing: Information Management

About This Chapter

The information management topics you could encounter on the CEOE Marketing Education exam are reviewed in this chapter's engaging lessons. Explore key terms throughout the chapter through lessons that cover topics such as how databases are structured.

CEOE Marketing Education: Information Management - Chapter Summary

This chapter addresses systems resources, database structures, software and hardware to reaffirm your content knowledge and possibly even introduce you to some new material that may appear on the CEOE Marketing Education test. More topics you'll see in the chapter covered in a combination of text and video lessons include:

  • Computer hardware components and examples
  • What an information system is
  • The different components of a telecommunications system
  • Computer operating systems
  • Client/server and mainframe systems used in telecommunications
  • Desktop publishing and word processing software
  • Database and spreadsheet software
  • Data types including multimedia, text and numbers

You can quickly check your grasp of enterprise software for business applications in an additional lesson you'll come across in the chapter. Practice quizzes are available with each lesson for extra review and self-assessment.

Objectives of the CEOE Marketing Education: Information Management Chapter

The CEOE Marketing Education exam assesses your expertise in four domains, and this chapter's content falls within the Employment, Communication and Problem-Solving Skills domain. You should be prepared to answer questions about computer applications, systems for information processing and telecommunications. This exam has a computer-based format and you're allotted four hours to answer all 100 multiple-choice questions. You'll be well-prepared on test day when it comes to seeing any exam items on the Information Management chapter's content.

12 Lessons in Chapter 21: CEOE Marketing: Information Management
Test your knowledge with a 30-question chapter practice test
What Is an Information System?

1. What Is an Information System?

Information systems are an integral part of businesses. But what, exactly, is an information system? In this lesson, we'll define information systems and then examine the three main components of an information system.

Information Systems Resources: Networks, Hardware, Software, Data & People

2. Information Systems Resources: Networks, Hardware, Software, Data & People

What are the resources an information system needs? Discover how networks, hardware, software, data and people work together to create usable information.

Cloud Computing and Databases: Technology to Improve Database Management

3. Cloud Computing and Databases: Technology to Improve Database Management

Cloud computing uses a network of computers to provide services that otherwise would be provided by a single computer or computer server. Learn how cloud computing works and how it allows you to use the same database on multiple devices in this video lesson.

Database Concepts and Structures: The Elements That Make Up a Database

4. Database Concepts and Structures: The Elements That Make Up a Database

Learn the fundamental elements of databases and how they are structured. One common data structure is a database table, which uses records and fields to organize data.

Types of Data: Text, Numbers & Multimedia

5. Types of Data: Text, Numbers & Multimedia

Discuss the basic types of data found in databases. These include character strings, integers, decimals, images, audio, video and other multimedia types.

Database and Spreadsheet Software: Excel, Access, dBase & Lotus 1-2-3

6. Database and Spreadsheet Software: Excel, Access, dBase & Lotus 1-2-3

Spreadsheet software and database software are both used to organize and manipulate data. Each application has its own unique strengths. Learn about the functionality of both types of software.

Desktop Publishing & Word Processing Software: MS Word, InDesign & WordPerfect

7. Desktop Publishing & Word Processing Software: MS Word, InDesign & WordPerfect

Word processing software is used to manipulate text and apply a basic design to your pages. More sophisticated design can be accomplished using desktop publishing software. Learn about the functionality of these two types of application software.

Computer Operating Systems: Managing Hardware and Software Resources

8. Computer Operating Systems: Managing Hardware and Software Resources

This lesson will introduce you to computer operating systems and help you figure out the difference between application and operating system software. Also, we will learn the difference between a desktop and wallpaper.

What is Computer Hardware? - Components, Definition & Examples

9. What is Computer Hardware? - Components, Definition & Examples

Computer hardware is the collection of physical parts of a computer system. This includes the computer case, monitor, keyboard, and mouse. It also includes all the parts inside the computer case, such as the hard disk drive, motherboard, video card, and many others. Computer hardware is what you can physically touch.

Enterprise Software for Business Applications

10. Enterprise Software for Business Applications

Enterprise software gives multiple users in different locations access to the same functionality. This central system ensures that information is shared across all functional areas and levels of management within an organization.

The Components of a Telecommunications System

11. The Components of a Telecommunications System

Telecommunication is communication at a distance using electrical signals or electromagnetic waves. Learn about the components and properties of telecommunication systems.

Client/Server and Mainframe Systems Used in Telecommunication Systems

12. Client/Server and Mainframe Systems Used in Telecommunication Systems

Telecommunications are managed in a number of different ways, including peer-to-peer, client/server and mainframe systems. Learn why client/server has become the most widely used network architecture.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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