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Ch 1: CEOE Marketing: Marketing Principles

About This Chapter

Brush up on your knowledge of basic marketing principles in preparation for the CEOE Marketing Education test. The videos cover topics in social marketing, marketing strategies and marketing environments.

CEOE Marketing: Marketing Principles - Chapter Summary

The lessons in this chapter provide an introduction to basic marketing principles and applications to help you prepare for the CEOE Marketing exam for teacher certification in Oklahoma. The videos include lessons on the following topics:

  • Marketing applications
  • Market and sales orientation
  • Marketing environments
  • Social factors in marketing
  • Consumer and industry reactions
  • Political and legal environments
  • Foreign and domestic competition
  • Social impacts

The chapter is broken into multiple lessons that focus on different areas of marketing. After watching the videos and refreshing your knowledge of basic marketing techniques, you can reinforce the concepts by taking the multiple-choice quizzes and end-of-chapter exam.

CEOE Marketing: Marketing Principles - Chapter Objectives

The CEOE Marketing Education exam is a computer-based test that includes 100 selected-response questions; you'll have four hours to complete the test. Questions come from four main content areas, one of which is marketing principles. The lessons in this chapter are specifically designed to help you prepare for questions in this section that ask you to demonstrate your understanding basic marketing concepts, functions and goals, as well as analyze the social significance of marketing.

9 Lessons in Chapter 1: CEOE Marketing: Marketing Principles
Test your knowledge with a 30-question chapter practice test
Introduction to Marketing: Definition and Applications

1. Introduction to Marketing: Definition and Applications

In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.

Marketing, Production, Sales & Societal Marketing Orientation

2. Marketing, Production, Sales & Societal Marketing Orientation

You will learn the difference between marketing, production, sales and societal marketing orientations and how it can affect a company's financial success.

Market Orientation and Sales Orientation: Definition and Differences

3. Market Orientation and Sales Orientation: Definition and Differences

You will learn the different ways an organization can focus their internal strengths. You will understand the five main differences between a sales and market orientation.

Marketing Environment: External Influences on Marketing Strategy

4. Marketing Environment: External Influences on Marketing Strategy

What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.

Attitudes, Values & Belief: Social Factors in Marketing

5. Attitudes, Values & Belief: Social Factors in Marketing

Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.

Consumer and Industry Reaction to the Market and Economy

6. Consumer and Industry Reaction to the Market and Economy

Marketers have to understand the environmental factors that can affect a marketing plan. The economy has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

The Political and Legal Environment of Marketing

7. The Political and Legal Environment of Marketing

In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.

Foreign and Domestic Business Competition: Definition and Regulations

8. Foreign and Domestic Business Competition: Definition and Regulations

Marketers have to understand the environmental factors that can affect a marketing plan. The competitive landscape has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.

Social Significance of Marketing

9. Social Significance of Marketing

Marketing plays a significant part in society. In this lesson, we will explore the social significance of marketing by discussing its impact on consumerism, social status, and how it reinforces our personal values.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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