Ch 2: CEOE Marketing: Researching, Collecting & Evaluating Data

About This Chapter

Review the basics of marketing research to prepare for the CEOE Marketing teacher certification exam. The lessons cover topics in designing and conducting research studies as well as how to interpret the results.

CEOE Marketing: Researching, Collecting & Evaluating Data - Chapter Summary

Prepare for questions related to market research studies on the CEOE Marketing test with help from our engaging lessons and assessment quizzes. The lessons provide a review of the following topics:

  • The purpose of marketing research
  • Designing a research study
  • Creating a marketing research project
  • Interpreting marketing data
  • Identifying sources for error
  • Evaluating research questions
  • Reasons for using market research
  • Descriptive statistics

The lessons are led by experienced instructors who present information in a straight-forward way that is easy to understand - and remember. The lessons include humor and real-world examples, and the corresponding quizzes can help you see what areas could use a second look.

CEOE Marketing: Researching, Collecting & Evaluating Data - Chapter Objectives

This exam is designed to assess the knowledge and teaching skills of prospective marketing teachers in Oklahoma. It is a four-hour, computer-based test that is includes 100 multiple-choice questions. The topics in this marking research chapter may be covered within the marketing principles content area, which includes questions on understanding market research characteristics, functions and procedures. You should have a good handle on the reasons for conducting market research and the processes for collecting, analyzing and reporting the data. You can prepare for these questions through our lessons that provide a review of the different ways to organize and understand research data.

8 Lessons in Chapter 2: CEOE Marketing: Researching, Collecting & Evaluating Data
Test your knowledge with a 30-question chapter practice test
Marketing Research: Definition, Purpose and Role in Marketing Strategy

1. Marketing Research: Definition, Purpose and Role in Marketing Strategy

If you're a business owner, you need to know your clientele. Watch this lesson to understand the purpose and role of marketing research strategy in an overall marketing plan. This might be just the info you need!

How to Design Market Research Studies

2. How to Design Market Research Studies

Market research studies can be categorized as exploratory, descriptive, or causal. This lesson defines the three categories, explains their basic design elements, and provides examples on when to use the different types of research.

How to Establish a Marketing Research Project

3. How to Establish a Marketing Research Project

Most consumers don't realize how much behind-the-scenes research and analysis goes into the marketing of a product. With millions of dollars at stake, marketers must use information available to formulate a key marketing plan, decision or change in strategy.

How to Interpret Marketing Data

4. How to Interpret Marketing Data

Interpreting marketing data requires a clear focus on what you need or want to learn from that data, as well an objective eye. This lesson describes the types of data collection that are most common and the questions to consider when reviewing analyzed data.

How to Identify Sources of Error in Marketing Research Data

5. How to Identify Sources of Error in Marketing Research Data

Market research can be valuable when companies are making strategic decisions on how to market their products. But, research is only as good as the methodology used to collect the data. This lesson examines what can go wrong in data collection.

How to Evaluate Survey Questions & Design

6. How to Evaluate Survey Questions & Design

This lesson discusses surveys used in market research. We'll review some objectives for surveys, typical types of survey questions, and the importance of wording, routing, sequencing, length, and layout.

Determining When Marketing Research Is the Best Solution

7. Determining When Marketing Research Is the Best Solution

Marketing professionals often need to determine solutions for problems related to Price, Product, Pricing, and Promotion (i.e. the __Marketing Mix__). From the various __Marketing Research__ options available, it is important to assess the validity of different research methods that can be used along with sources of information, relevance, and reliability of information.

What Are Descriptive Statistics? - Definition and Uses

8. What Are Descriptive Statistics? - Definition and Uses

This lesson is a simple walk-through of the common types of descriptive statistics and why they are important for understanding psychological research. You will likely be familiar with many of them but some you may not be.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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