About This Chapter
CEOE Marketing Education: Strategies & Segmentation - Chapter Summary
The chapter's content includes a lesson on international marketing strategies for breaking into foreign markets goes over the different entry methods and their risk levels in preparation for CEOE Marketing Education questions. This chapter also gives you a look at these topics that could come up on exam day:
- Marketing strategies and objectives
- Global marketing strategies
- Competitive advantage
- Identifying strategic alternatives in marketing
- Different ways to segment consumer markets
- Ethical and unethical target marketing
- The components of the marketing mix
- The different retail segments
You can easily pick out specific parts of the videos on these topics to watch or re-watch using the embedded video tags. After watching the videos, you can review the text transcripts or take the practice quizzes to add to your preparation for the exam.
Objectives of the CEOE Marketing Education: Strategies & Segmentation Chapter
The CEOE Marketing Education exam may include questions that test your knowledge of the different marketing strategies and segmentation practices, which you can brush up on in this chapter. This chapter's quizzes give you a helpful resource for self-assessment as well as exposure to questions like the ones on the exam. The 100 questions on the test are all selected-response and need to be completed in four hours. The test is divided into four subareas, and the topics in this chapter can be found within the marketing principles section.
1. What Is Marketing Strategy? - Examples & Objectives
In this lesson, we will focus on the components and core elements used to plan a marketing strategy. In addition, we will discuss the importance of measuring the impact of a marketing strategy.
2. Strategies for Reaching Global Markets: Examples & Types
In 2013, the global market had over seven billion potential consumers with needs and wants to be fulfilled. In this lesson, you'll learn about strategies businesses can use to tap this immense market.
3. International Marketing: The Importance of Global Marketing Strategy
Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.
4. Breaking Into Foreign Markets: International Marketing Strategies
Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.
5. Competitive Advantage: The Importance of Strategic Marketing
Companies have many options when it comes to gaining market share and increasing profits. Learn about strategic marketing and the tools companies use to their advantage.
6. How to Identify Strategic Alternatives in Marketing
Marketing managers must decide the type of strategic alternative that will be undertaken for their marketing plan. Managers can choose from four options to increase sales and profits.
7. The Marketing Mix: Product, Place, Price & Promotion
A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.
8. Target Market Strategies for Successful Business
If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.
9. Ethical & Unethical Target Marketing in Business
Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.
10. Market Segmentation: Why Market Segments Are Important to Marketers
Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!
11. Market Segmentation: Geographic, Demographic, Psychographic & More
Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.
12. How to Segment Business Markets Step-by-Step
Discover the four segments of business marketing in this lesson. You will also learn the distinguishing characteristics of each segment so you may easily identify each of them.
13. Retail Segments, Target Markets and Marketing Strategies
In this lesson, you will learn how to identify four different retail segments and gain an understanding of how producers of goods and services use different types of retailers to reach the different target markets that buy their products.
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Other chapters within the OSAT Marketing Education (CEOE) (041): Practice & Study Guide course
- CEOE Marketing: Marketing Principles
- CEOE Marketing: Researching, Collecting & Evaluating Data
- CEOE Marketing: Product Management
- CEOE Marketing: Brand Positioning & Consumer Protection
- CEOE Marketing: Pricing Strategies
- CEOE Marketing: Distribution Channels
- CEOE Marketing: The Selling Process
- CEOE Marketing: Customer Service
- CEOE Marketing: Role & Impact of Promotion
- CEOE Marketing: Merchandising
- CEOE Marketing: Security & Safety Issues
- CEOE Marketing: Economics Overview
- CEOE Marketing: Business Structures & Organization
- CEOE Marketing: The Marketing Plan
- CEOE Marketing: Financial Principles
- CEOE Marketing: Business Communication
- CEOE Marketing: Human Resource Management
- CEOE Marketing: Human Relations & Leadership Skills
- CEOE Marketing: Motivation in the Workplace
- CEOE Marketing: Information Management
- CEOE Marketing: Professional Development
- OSAT Marketing Education (CEOE) (041) Flashcards