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Ch 3: CEOE Marketing: Strategies & Segmentation

About This Chapter

This chapter reviews examples of key marketing strategies and segments through fun video lessons and lesson transcripts. You'll quickly be able to see how your relevant knowledge aligns with concepts you may encounter on the CEOE Marketing Education test.

CEOE Marketing Education: Strategies & Segmentation - Chapter Summary

The chapter's content includes a lesson on international marketing strategies for breaking into foreign markets goes over the different entry methods and their risk levels in preparation for CEOE Marketing Education questions. This chapter also gives you a look at these topics that could come up on exam day:

  • Marketing strategies and objectives
  • Global marketing strategies
  • Competitive advantage
  • Identifying strategic alternatives in marketing
  • Different ways to segment consumer markets
  • Ethical and unethical target marketing
  • The components of the marketing mix
  • The different retail segments

You can easily pick out specific parts of the videos on these topics to watch or re-watch using the embedded video tags. After watching the videos, you can review the text transcripts or take the practice quizzes to add to your preparation for the exam.

Objectives of the CEOE Marketing Education: Strategies & Segmentation Chapter

The CEOE Marketing Education exam may include questions that test your knowledge of the different marketing strategies and segmentation practices, which you can brush up on in this chapter. This chapter's quizzes give you a helpful resource for self-assessment as well as exposure to questions like the ones on the exam. The 100 questions on the test are all selected-response and need to be completed in four hours. The test is divided into four subareas, and the topics in this chapter can be found within the marketing principles section.

13 Lessons in Chapter 3: CEOE Marketing: Strategies & Segmentation
Test your knowledge with a 30-question chapter practice test
What Is Marketing Strategy? - Examples & Objectives

1. What Is Marketing Strategy? - Examples & Objectives

In this lesson, we will focus on the components and core elements used to plan a marketing strategy. In addition, we will discuss the importance of measuring the impact of a marketing strategy.

Strategies for Reaching Global Markets: Examples & Types

2. Strategies for Reaching Global Markets: Examples & Types

In 2013, the global market had over seven billion potential consumers with needs and wants to be fulfilled. In this lesson, you'll learn about strategies businesses can use to tap this immense market.

International Marketing: The Importance of Global Marketing Strategy

3. International Marketing: The Importance of Global Marketing Strategy

Companies cannot just concentrate on domestic markets if they are to remain competitive. Global marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Breaking Into Foreign Markets: International Marketing Strategies

4. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

Competitive Advantage: The Importance of Strategic Marketing

5. Competitive Advantage: The Importance of Strategic Marketing

Companies have many options when it comes to gaining market share and increasing profits. Learn about strategic marketing and the tools companies use to their advantage.

How to Identify Strategic Alternatives in Marketing

6. How to Identify Strategic Alternatives in Marketing

Marketing managers must decide the type of strategic alternative that will be undertaken for their marketing plan. Managers can choose from four options to increase sales and profits.

The Marketing Mix: Product, Place, Price & Promotion

7. The Marketing Mix: Product, Place, Price & Promotion

A marketing plan is the central part of the overall marketing strategy. A marketing plan's main focus is the marketing mix, which consists of product, place, promotion and price decisions. All four elements are very flexible and have many options. The main purpose of the marketing mix is to effectively communicate with the target market.

Target Market Strategies for Successful Business

8. Target Market Strategies for Successful Business

If you've ever felt persuaded to buy an item by an ad, you've likely been defined as part of a target market. Though you may not know it, advertisements are created specifically for people similar to you. In this lesson, you'll learn how marketing firms identify a target market, create basic target market strategies and use a marketing mix for a product or service.

Ethical & Unethical Target Marketing in Business

9. Ethical & Unethical Target Marketing in Business

Companies are desperate to acquire customers, and some will use inappropriate ways to gain their attention. In this lesson, you'll learn how to discern ethical from unethical target marketing, using the example of marketing to vulnerable populations.

Market Segmentation: Why Market Segments Are Important to Marketers

10. Market Segmentation: Why Market Segments Are Important to Marketers

Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets!

Market Segmentation: Geographic, Demographic, Psychographic & More

11. Market Segmentation: Geographic, Demographic, Psychographic & More

Marketers must be effective at creating niche segments to promote and sell their products or services. There are five specific ways that markets can be segmented in order to create a successful sales opportunity.

How to Segment Business Markets Step-by-Step

12. How to Segment Business Markets Step-by-Step

Discover the four segments of business marketing in this lesson. You will also learn the distinguishing characteristics of each segment so you may easily identify each of them.

Retail Segments, Target Markets and Marketing Strategies

13. Retail Segments, Target Markets and Marketing Strategies

In this lesson, you will learn how to identify four different retail segments and gain an understanding of how producers of goods and services use different types of retailers to reach the different target markets that buy their products.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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