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Ch 15: CEOE Marketing: The Marketing Plan

About This Chapter

Brush up on the fundamentals of creating a marketing plan. Prepare for the CEOE Marketing test using the video lessons and quizzes in this chapter to review situation analyses, forecasts, budgets and evaluation methods.

CEOE Marketing: The Marketing Plan - Chapter Summary

This chapter includes multiple engaging videos that discuss the basic elements of a marketing plan to help you prepare for the CEOE Marketing exam. These lessons cover:

  • Marketing plan overview
  • SWOT analysis
  • Forecasts, metrics and budgets
  • Marketing objectives
  • Integrated marketing communications
  • Marketing plan controls
  • Evaluation methods

You can review the 5-10 minute video lessons included in this chapter to refresh your knowledge and help you remember the steps to creating an effective marketing plan. The transcripts include bolded vocabulary terms, and multiple-choice quizzes are also available to test your understanding and help you practice for test day.

CEOE Marketing: The Marketing Plan Objectives

The CEOE Marketing Education exam is just one of the credential tests Oklahoma uses to gauge the knowledge and teaching skills of prospective teachers. The exam covers multiple topics related to marketing principles, sales, business, merchandise control, promotions and economics. The topics in this Marketing Plan chapter are covered within the marketing principles content area. Specifically, the content is designed to prepare you to answer questions on the development of marketing plans. You can use the quizzes and chapter exam found here to become comfortable with the test format.

7 Lessons in Chapter 15: CEOE Marketing: The Marketing Plan
Test your knowledge with a 30-question chapter practice test
What is a Marketing Plan? - Definition & Sample

1. What is a Marketing Plan? - Definition & Sample

In this lesson, we will learn what a marketing plan is and why it is so important for a business to have one. We will cover the specific strategies the plan should have in order to help the organization achieve its goals.

What is SWOT: Situation Analysis in Marketing

2. What is SWOT: Situation Analysis in Marketing

A successful business needs to know its capabilities as well as the marketplace in which it competes. In this video, learn how to define a mission statement and conduct a situational analysis.

Sales Forecasts, Marketing Metrics & Marketing Budgets

3. Sales Forecasts, Marketing Metrics & Marketing Budgets

Various tools in the marketing world can be useful for projecting and tracking plans and goals. In this lesson, you'll learn more about sales forecasts, marketing metrics, and marketing budgets.

What Are Marketing Objectives? - Examples & Overview

4. What Are Marketing Objectives? - Examples & Overview

Marketing objectives are essential for any organization that wants to raise awareness about itself, its products, or its services. Great marketing objectives should help build organizational awareness and grow customer loyalty.

Integrated Marketing Communication and the Marketing Plan

5. Integrated Marketing Communication and the Marketing Plan

In order to compete in today's difficult market, a marketing manager must create not just a promotional mix, but an integrated marketing communications plan. This is a coordinating plan of promotional messages for a product to ensure consistency. The product's promotional message should be consistent and create an overall integrated theme.

Marketing Plan Controls: Examples & Explanation

6. Marketing Plan Controls: Examples & Explanation

Marketing plan controls compare actual results to your marketing plan to make sure your efforts are generating the anticipated results. In this lesson, we'll discuss some common marketing controls and how to use them to analyze your marketing efforts.

How to Evaluate a Marketing Plan

7. How to Evaluate a Marketing Plan

Marketing plans are evaluated to measure their impact on companies and consumers. In this lesson, we will explore how to evaluate marketing plans through customer satisfaction and brand value surveys, Return on Investment calculations, and market share research.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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