Ch 9: CMMP Exam: Brand Management

About This Chapter

Before taking the CMMP Exam, go through these lessons to learn more about the subject of brand management. These points might be included on the CMMP Exam itself.

CMMP Exam: Brand Management - Chapter Summary

The Certified Marketing Managerial Professional (CMMP) Exam will contain several questions on brand management. In order to improve your understanding of this topic, explore the lessons in this chapter. They focus on specific subtopics that you might be tested on. Included in the chapter are lessons on things such as:

  • Branding and brand equity
  • Brand loyalty in marketing
  • The definition and examples of brand strategy
  • Brand extension

The chapter's practice quizzes will be useful in getting you familiar with the format of the CMMP exam. If you use our lessons you'll find that preparation for the exam is much less challenging!

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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