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Ch 14: CMMP Exam: Consumer Behavior

About This Chapter

Go through each of these lessons for essential information on the subject of consumer behavior. You'll encounter questions on this topic when you take the CMMP Exam.

CMMP Exam: Consumer Behavior - Chapter Summary

The CMMP Exam will go over various topics you'll need to know for a career in marketing, including the subject of consumer behavior. Each of the video lessons in this chapter will teach you about an important subtopic related to consumer behavior that you will be assessed on in the exam. Some of these subtopics include:

  • The theory of consumer behavior
  • Consumer decision-making processes
  • The definitions and differences of functional and psychological needs
  • Buying behavior and marketing
  • Factors that influence consumer buying decisions
  • Cognitive dissonance and consumer behavior

Once you've gotten a good grasp of these topics with the lessons, you can take the chapter's practice quizzes to test your understanding and familiarize yourself with the format of the exam. Overall, the chapter will serve as a valuable study guide for the CMMP Exam.

6 Lessons in Chapter 14: CMMP Exam: Consumer Behavior
Test your knowledge with a 30-question chapter practice test
Consumer Behavior Theory and Marketing Strategy

1. Consumer Behavior Theory and Marketing Strategy

Watch this lesson to find out how marketers can use predictions about our behavior to create a strategy that helps them reach out to us and influence our decisions to buy.

Understanding the Consumer Decision-Making Process: A Marketing Must

2. Understanding the Consumer Decision-Making Process: A Marketing Must

In this lesson, you'll see how a consumer moves through a decision making process in order to purchase a product or service. Learn what methods marketers use to take advantage of this process.

Functional & Psychological Needs: Definition & Differences

3. Functional & Psychological Needs: Definition & Differences

People shop to fulfill two different needs. Some consumers have functional needs that are satisfied when the purchase makes logical sense. Psychological needs are met when the product can be connected with emotion.

Buying Behavior and Marketing: Types of Consumer Buying Decisions

4. Buying Behavior and Marketing: Types of Consumer Buying Decisions

Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.

Influences on Consumer Buying Decisions: Cultures, Values & More

5. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Cognitive Dissonance & Post-Purchase Process

6. Cognitive Dissonance & Post-Purchase Process

Have you ever second-guessed a major purchase? Watch this video to understand what cognitive dissonance is and how marketers can keep us from experiencing it.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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