Ch 5: CMMP Exam: Corporate Social Responsibility

About This Chapter

You can use this chapter to improve your understanding of corporate social responsibility and business ethics. Both of these concepts are necessary to know if you're preparing to take the CTTM Exam.

CMMP Exam: Corporate Social Responsibility - Chapter Summary

The video lessons contained within this chapter will teach you about important points related to corporate social responsibility. These lessons will be especially helpful for the Certified Marketing Managerial Professional (CMMP) Exam. Some of the topics you'll learn about in these lessons include:

  • The origins of corporate social responsibility
  • Business ethics
  • Different levels of corporate responsibility
  • The definition and responsibilities of corporate social performance

Go over the video lessons and practice quizzes in this chapter to prepare for the format and content of the CMMP Exam. Each lesson comes with a full written transcript and key terms highlighted. You are welcome to contact our instructors with any questions you may have.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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