Ch 11: CMMP Exam: Global Marketing

About This Chapter

Prior to taking the CMMP exam, use the lessons in this chapter to go over some important information on global marketing. All of the points discussed here are often included on the exam .

CMMP Exam: Global Marketing - Chapter Summary

The Certified Marketing Management Professional (CMMP) exam tests you on numerous aspects of marketing and management, one of which is global marketing. You can go over this particular topic by reading through the lessons contained within this chapter. The lessons help you study:

  • The role and importance of global marketing
  • Strategies and issues of global marketing
  • International marketing mix
  • How to break into foreign markets
  • The culture, economics and tech of international external marketing

The video lessons and practice quizzes contained within this chapter can prepare you for both the content and the format of the CMMP certification exam. The chapter as a whole will make studying for the CMMP exam much easier.

5 Lessons in Chapter 11: CMMP Exam: Global Marketing
Test your knowledge with a 30-question chapter practice test
The Importance of the Global Market and Global Trade: Role & Advantages

1. The Importance of the Global Market and Global Trade: Role & Advantages

We all need resources, products and service to live and thrive. Sometimes these things are not readily available locally. In this lesson, you'll learn about the importance of international trade and globalization in fulfilling our needs and wants.

What Is Global Marketing? - Strategies, Definition & Issues

2. What Is Global Marketing? - Strategies, Definition & Issues

What is global marketing? In this lesson, you'll learn what global marketing is, issues you would need to address to market your product globally, and strategies that can help grow your business in other countries.

International Marketing Mix and the 4 Ps of Marketing

3. International Marketing Mix and the 4 Ps of Marketing

In this lesson, we will discuss how to adjust the marketing mix when pursuing an international market. Additionally, the Internet's impact on the marketing mix will be discussed.

Breaking Into Foreign Markets: International Marketing Strategies

4. Breaking Into Foreign Markets: International Marketing Strategies

Companies look to international markets to increase their sales and profits. Market managers must decide on the mode of entry into a foreign market. The options, ranging from least to most risky, are exporting, licensing, franchising, contract manufacturing, joint ventures and direct investments.

International External Marketing: Culture, Economics, Tech & More

5. International External Marketing: Culture, Economics, Tech & More

International marketing plans have a specific marketing mix that will differ tremendously from the domestic version. Marketing managers have to take into account a country's economic, technological, logistical, and sociocultural differences in order to successfully target an overseas market.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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