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Ch 13: CMMP Exam: Internet Marketing

About This Chapter

Strengthen your knowledge of effective internet marketing through the video lessons presented in this study guide chapter. Utilize the lesson quizzes and video transcripts provided in this chapter to prepare for the CMMP Exam.

CMMP Exam: Internet Marketing - Chapter Summary

Internet marketing is proving to be an effective marketing strategy in our social media and technology-driven society. Use this CMMP Exam study guide chapter to review how to use this marketing strategy efficiently by examining topics including:

  • Defining the limits of communication technology within the workplace
  • Incorporating new communication channels, including social media, with traditional IMC tactics
  • Identifying the types and advantages/disadvantages of various interactive marketing vehicles
  • Examining trends in social media marketing and global e-commerce

This CMMP Exam study guide thoroughly outlines key principles you'll need to know for the CMMP Exam and provides you opportunities to assess your comprehension through lesson quizzes and a chapter exam. The online learning format of this study guide allows for flexibility when studying while also providing you with the tools you need to adequately prepare for the test. Each video comes with a full video transcript with highlighted key words. Quiz worksheets are also available, as are instructors who are happy to answers any questions.

6 Lessons in Chapter 13: CMMP Exam: Internet Marketing
Test your knowledge with a 30-question chapter practice test
The Importance of Using Communication Technology Wisely

1. The Importance of Using Communication Technology Wisely

It is very important for businesses to use communication technology wisely. This lesson explores why companies need guidelines or a code of conduct for employees to understand the limits of cell phones, emails, texting, and social media.

Emerging Integrated Marketing Communication Channels

2. Emerging Integrated Marketing Communication Channels

There are a myriad of channels today through which marketers can reach their audience. In this lesson, you'll learn about some new and emerging channels and how they can be linked with traditional channels.

Interactive Marketing Vehicles: Types, Pros & Cons

3. Interactive Marketing Vehicles: Types, Pros & Cons

Interactive marketing is a great way to engage with your audience. In this lesson, you'll learn about various types of interactive marketing vehicles and their advantages and disadvantages.

Integrated Marketing Communication & Social Media

4. Integrated Marketing Communication & Social Media

In this lesson, we will identify what integrated marketing communication (IMC) is and how businesses can use it effectively. We will also take a look at how social media can be utilized in an IMC plan.

Trends in Social Media Marketing

5. Trends in Social Media Marketing

With about 74% of Internet users integrated into social media, it is no wonder businesses are using this powerful tool. With its endless reach and frequency, social media marketing brings the storefront to the homes and heads of its viewers.

Internet and Global Marketing: Ecommerce on an International Scale

6. Internet and Global Marketing: Ecommerce on an International Scale

E-commerce is a low risk business strategy for companies to use for developing an international customer base. The combination of global marketing with an Internet distribution method allows many companies to try their hand at reaching growing target markets overseas.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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