About This Chapter
CMMP Exam: Marketing Intelligence System - Chapter Summary
This chapter will teach you about the components of the marketing intelligence system. This is important information to know if you plan on passing the CMMP Exam. By the end of the chapter, the following topics will be covered:
- Uses of marketing intelligence
- Business intelligence
- Data warehousing and mining
The brief and comprehensive video lessons include a written lesson transcript and an interactive video timeline to help you with the studying process. Once you feel that you have studied a lesson completely, you can take the lesson quiz. These quizzes are multiple-choice and self-assessing. They give you immediate feedback so you know what your strengths and weaknesses are. The quiz results also provide links you can use to go back to the specific part of the lesson that explains the topic you missed on the quiz.
1. Marketing Intelligence: Definition & Uses
Companies need to know their market very well to make informed decisions regarding their brands and products. This lesson explains marketing intelligence and its uses.
2. Business Intelligence (BI): Organizing, Categorizing and Accessing Data
Business Intelligence uses specialized information systems to gain a competitive edge in the marketplace. Learn about some of the specific tools used in Business Intelligence.
3. Data Warehousing and Data Mining: Information for Business Intelligence
Collections of databases that work together are called data warehouses. This makes it possible to integrate data from multiple databases. Data mining is used to help individuals and organizations make better decisions.
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Other chapters within the CMMP Exam Study Guide - Certified Marketing Management Professional course
- CMMP Exam: Marketing Management
- CMMP Exam: Integrated Marketing Communication
- CMMP Exam: Marketing Channel Management
- CMMP Exam: Marketing Strategy
- CMMP Exam: Corporate Social Responsibility
- CMMP Exam: Product Development
- CMMP Exam: Pricing
- CMMP Exam: Marketing Plan
- CMMP Exam: Brand Management
- CMMP Exam: Market Segmentation & Positioning
- CMMP Exam: Global Marketing
- CMMP Exam: Relationship Marketing
- CMMP Exam: Internet Marketing
- CMMP Exam: Consumer Behavior
- CMMP Exam: Marketing Research
- CMMP Exam: Marketing Ethics & Compliance
- CMMP Exam: Specialized Marketing
- CMMP Exam: Marketing Performance Measurement
- CMMP Exam: Professional Proficiency in Attitudes & Abilities
- CMMP Exam: Professional Proficiency in Ethics
- CMMP Exam: Critical Relevant Proficiencies
- CMMP Exam Study Guide - Certified Marketing Management Professional Flashcards