Ch 1: CMMP Exam: Marketing Management

About This Chapter

Each of these lessons will be extremely useful in studying up on the topic of marketing management. The CMMP Exam will contain questions on specific subtopics relating to this subject.

CMMP Exam: Marketing Management - Chapter Summary

If you want to learn about specific points related to the subject of marketing management, you can find helpful lessons contained in the videos in this chapter. All information discussed in the lessons will be needed if you are planning on taking the CMMP Exam. The topics that you'll learn about in the lessons are:

  • The definition and applications of marketing
  • Creating value for products and services
  • Customer relationship management

After going through the lessons, you can use the practice quizzes to test your understanding of these topics. Both the lessons and quizzes will give you a comprehensive overview of the format and content of the CMMP Exam.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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