About This Chapter
CMMP Exam: Marketing Management - Chapter Summary
If you want to learn about specific points related to the subject of marketing management, you can find helpful lessons contained in the videos in this chapter. All information discussed in the lessons will be needed if you are planning on taking the CMMP Exam. The topics that you'll learn about in the lessons are:
- The definition and applications of marketing
- Creating value for products and services
- Customer relationship management
After going through the lessons, you can use the practice quizzes to test your understanding of these topics. Both the lessons and quizzes will give you a comprehensive overview of the format and content of the CMMP Exam.
1. Introduction to Marketing: Definition and Applications
In this introductory video lesson on marketing, you'll learn what marketing is, how it's used to reach consumers and why it's important to businesses. You'll also see how exchange is related to marketing.
2. How Marketers Create Value for Products & Services
Marketing a product can be fun and exciting as well as critical for the success of new items. This lesson explains how marketers create value when presenting new products and services.
3. Customer Relationship Management and Marketing Technology
Customer relationship management helps companies retain customers and boost the effectiveness of their marketing strategies. Watch this video to see how customer relationship management is guided by technology to provide the most appropriate level of customer service.
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Other chapters within the CMMP Exam Study Guide - Certified Marketing Management Professional course
- CMMP Exam: Integrated Marketing Communication
- CMMP Exam: Marketing Channel Management
- CMMP Exam: Marketing Strategy
- CMMP Exam: Corporate Social Responsibility
- CMMP Exam: Product Development
- CMMP Exam: Pricing
- CMMP Exam: Marketing Plan
- CMMP Exam: Brand Management
- CMMP Exam: Market Segmentation & Positioning
- CMMP Exam: Global Marketing
- CMMP Exam: Relationship Marketing
- CMMP Exam: Internet Marketing
- CMMP Exam: Consumer Behavior
- CMMP Exam: Marketing Research
- CMMP Exam: Marketing Intelligence System
- CMMP Exam: Marketing Ethics & Compliance
- CMMP Exam: Specialized Marketing
- CMMP Exam: Marketing Performance Measurement
- CMMP Exam: Professional Proficiency in Attitudes & Abilities
- CMMP Exam: Professional Proficiency in Ethics
- CMMP Exam: Critical Relevant Proficiencies
- CMMP Exam Study Guide - Certified Marketing Management Professional Flashcards