Ch 19: CMMP Exam: Marketing Performance Measurement

About This Chapter

Prior to taking the CMMP Exam, you will need to have a solid understanding of the topic of marketing performance measurement. The short lessons contained in this chapter can help you learn about topics including marketing metrics and why marketing plans fail.

CMMP Exam: Marketing Performance Measurement - Chapter Summary

Use the lessons in this chapter to learn about some of the main points of marketing performance measurement that you will need on the Certified Marketing Management Professional (CMMP) exam. Each lesson covers a specific subtopic that you might encounter on the exam itself. The subjects you'll learn about are:

  • The purpose and role of long-term marketing metrics
  • How to measure the successes and failures of marketing plans
  • The definition, formula, analysis and examples of profitability ratios

The chapter also contains practice quizzes you can use to assess your recollection of the main points from the lessons. You can study on a computer, smartphone or tablet, anytime you have a few minutes. If you have questions, use our 'teacher' tab to contact the instructors for help.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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