Ch 8: CMMP Exam: Marketing Plan

About This Chapter

Go over some key information on marketing plans, such as how to devise and utilize them, with the video lessons in this chapter. You will need to have a thorough understanding of this topic if you want to do well on the CMMP exam.

CMMP Exam: Marketing Plan - Chapter Summary

The video lessons in this chapter will teach you about some important points related to the subject of creating and using marketing plans and why they are vital to business. The Certified Marketing Management Professional (CMMP) exam will include questions assessing you on topics including:

  • The definition of a marketing plan
  • The elements and development of strategic marketing plans
  • The marketing mix
  • Examples and explanations of marketing plan controls
  • How to use the MEWS methods in marketing plans

Once you've gone through the video lessons, you can use the chapter's practice quizzes to assess your understanding of the topic. If you have questions, it's easy to contact the instructors through our dashboard feature.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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