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Ch 4: CMMP Exam: Marketing Strategy

About This Chapter

When preparing for the CMMP Exam, you will find it useful to use the lessons contained in this chapter to study up on facts about marketing strategy. Test your knowledge with our quizzes to assess your proficiency in this area.

CMMP Exam: Marketing Strategy - Chapter Summary

Look through this chapter and use the video lessons to learn more about specific topics related to marketing strategy. These study guides will be especially useful if you are preparing to take the CMMP Exam. The lessons will provide you with a comprehensive overview of major points related to the topic, such as:

  • The definition, examples and objectives of marketing strategy
  • Techniques and influences of marketing strategy
  • SWOT analysis
  • The definition, examples and factors of macro marketing

After you've watched the video lessons, use the practice quizzes to go over the key information you should take away on the topic. The chapter will provide you with an invaluable resource in preparation for the CMMP Exam. If you have any questions about the lesson material, you can contact our instructors for assistance.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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