Ch 12: CMMP Exam: Relationship Marketing

About This Chapter

In order to prepare for questions on relationship marketing you'll find on the CMMP Exam, go through the video lessons in this chapter to learn about specific points related to the topic. Each lesson will give you a comprehensive account of concepts you will find on the exam.

CMMP Exam: Relationship Marketing - Chapter Summary

Before you take the Certified Marketing Managerial Professional (CMMP) Exam, you'll need to have a thorough knowledge of the topic of relationship marketing. In order to bolster your understanding in this area, go through this chapter for helpful video lessons that will teach you about crucial aspects of the subject. In these lessons, you'll learn about topics such as:

  • Relationship selling
  • The definition and strategies of relationship marketing
  • Customer relationship management

The chapter also contains practice quizzes that will be useful for testing your understanding of the topic and getting familiar with the kinds of questions you'll find on the CMMP Exam. Both the video lessons and practice quizzes will help you succeed come test day!

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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