About This Chapter
CMMP Exam: Relationship Marketing - Chapter Summary
Before you take the Certified Marketing Managerial Professional (CMMP) Exam, you'll need to have a thorough knowledge of the topic of relationship marketing. In order to bolster your understanding in this area, go through this chapter for helpful video lessons that will teach you about crucial aspects of the subject. In these lessons, you'll learn about topics such as:
- Relationship selling
- The definition and strategies of relationship marketing
- Customer relationship management
The chapter also contains practice quizzes that will be useful for testing your understanding of the topic and getting familiar with the kinds of questions you'll find on the CMMP Exam. Both the video lessons and practice quizzes will help you succeed come test day!
1. Relationship Selling: Definition, Process & Techniques
In this lesson, we'll be looking at relationship selling, which is a type of sales technique that focuses on buyer interaction. Throughout the lesson, we will explore the process and different techniques.
2. What is Relationship Marketing? - Definition & Strategies
Relationship marketing is a buyer-friendly approach to business. In this lesson, you'll learn what relationship marketing is as well as look at some related strategies.
3. Customer Relationship Management: Using CRM to Focus on Customers
Customer relationship management (CRM) is an enterprise business system that organizations utilize to acquire, enhance, and retain relationships with customers. This lesson explores how CRM helps organizations become more customer-focused and profitable by combining functional processes with business operations.
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Other chapters within the CMMP Exam Study Guide - Certified Marketing Management Professional course
- CMMP Exam: Marketing Management
- CMMP Exam: Integrated Marketing Communication
- CMMP Exam: Marketing Channel Management
- CMMP Exam: Marketing Strategy
- CMMP Exam: Corporate Social Responsibility
- CMMP Exam: Product Development
- CMMP Exam: Pricing
- CMMP Exam: Marketing Plan
- CMMP Exam: Brand Management
- CMMP Exam: Market Segmentation & Positioning
- CMMP Exam: Global Marketing
- CMMP Exam: Internet Marketing
- CMMP Exam: Consumer Behavior
- CMMP Exam: Marketing Research
- CMMP Exam: Marketing Intelligence System
- CMMP Exam: Marketing Ethics & Compliance
- CMMP Exam: Specialized Marketing
- CMMP Exam: Marketing Performance Measurement
- CMMP Exam: Professional Proficiency in Attitudes & Abilities
- CMMP Exam: Professional Proficiency in Ethics
- CMMP Exam: Critical Relevant Proficiencies
- CMMP Exam Study Guide - Certified Marketing Management Professional Flashcards