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Ch 18: CMMP Exam: Specialized Marketing

About This Chapter

The CMMP Exam will include questions covering the topic of specialized marketing. Review the lessons in this chapter to study up on some of the main subtopics related to the subject.

CMMP Exam: Specialized Marketing - Chapter Summary

When preparing for the Certified Marketing Management Professional (CMMP) Exam, improve your understanding of specialized marketing with the lessons contained within this chapter. Each of these lessons focuses on a topic that might be included on the exam itself. Some of the points you might be tested on include:

  • Experiential marketing
  • Customer value
  • The social factors in marketing
  • Value-based pricing
  • Account-based marketing
  • Community marketing
  • Sustainability marketing
  • Digital marketing

Once you've familiarized yourself with these topics, you can test your understanding by going through the chapter's practice quizzes. Both video lessons and practice quizzes could help you prepare for what you'll encounter on the CMMP Exam itself.

8 Lessons in Chapter 18: CMMP Exam: Specialized Marketing
Test your knowledge with a 30-question chapter practice test
Experiential Marketing: Definition, Strategies & Example

1. Experiential Marketing: Definition, Strategies & Example

How can companies take marketing to a whole new level and involve their customers? This lesson will explain experiential marketing and provide strategies and examples.

What is Customer Value? - Marketing & Definition

2. What is Customer Value? - Marketing & Definition

In this lesson, we will learn the meaning of customer value and discover how consumers use customer value to make buying decisions. We'll also learn why companies must establish and maintain a high customer value for their products and services.

Attitudes, Values & Belief: Social Factors in Marketing

3. Attitudes, Values & Belief: Social Factors in Marketing

Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.

Value-Based Pricing: Definition, Strategies & Example

4. Value-Based Pricing: Definition, Strategies & Example

Price isn't everything when making a purchasing decision and a smart business knows it. In this lesson, you'll learn about value-based pricing. You'll also have a chance to reinforce your knowledge with a short quiz.

Account-Based Marketing: Definition, Strategies & Example

5. Account-Based Marketing: Definition, Strategies & Example

Account-based marketing could be called marketing to an audience of one. In this lesson, you'll learn more about using account-based marketing as a strategy and how to implement it.

Community Marketing: Definition, Strategies & Example

6. Community Marketing: Definition, Strategies & Example

Community marketing is a way of interacting with groups of consumers. In this lesson, you'll learn more about what community marketing is, and how it can be used.

Sustainability Marketing: Definition, Strategies & Example

7. Sustainability Marketing: Definition, Strategies & Example

This lesson will define sustainability marketing while providing concrete examples. Different types of strategies will be discussed, including those focused on consumers, value, innovation, the mission, and society.

Digital Marketing: Definition, Strategies & Example

8. Digital Marketing: Definition, Strategies & Example

This lesson will define digital marketing. We will explore its key characteristics as well as the media and strategies that can be used in its implementation.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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