Ch 1: Communication Basics in Sales

About This Chapter

This chapter is for sales professionals who want or need to review the fundamentals of sales communication. Assign these bite-sized lessons to your company's sales professionals to help them improve their basic communication knowledge and sales skills.

Communication Basics in Sales - Chapter Summary

Have your company's sales professional consult this chapter to review the basics of communication. Designed specifically for sales professionals, this chapter covers the foundations of:

  • Oral, written, interpersonal and non-verbal communication
  • The communication process
  • Communication skills
  • Barriers to effective communication

The chapter also includes brief assessments that are designed to solidify your sales professionals' comprehension of the material. The chapter is available to study at any time, and your sales professionals can access it on any computer or mobile device.

How It Helps

  • Builds awareness: Lessons offer sales professionals a quick way to develop an awareness of basic communication types.
  • Highlights important skills: The chapter explains key communication skills that are necessary for sales professionals.
  • Improves communication skills : Insight into communication processes and styles can help sales professionals become better at communicating with clients.

Skills Covered

By the end of the chapter, your company's sales professionals should be able to:

  • Differentiate between interpersonal, non-verbal, oral and written communication
  • Outline the process of communication
  • Recognize examples of effective communication skills
  • Identify the communication skills that sales professionals need
  • Analyze communication barriers

6 Lessons in Chapter 1: Communication Basics in Sales
Test your knowledge with a 30-question chapter practice test
Types of Communication: Interpersonal, Non-Verbal, Written & Oral

1. Types of Communication: Interpersonal, Non-Verbal, Written & Oral

This lesson distinguishes between the various methods of communication used by managers, including interpersonal communication, nonverbal communication, written communication and oral communication.

The Communication Process

2. The Communication Process

This lesson describes the process of communication. Terms such as sender, receiver, channel, encoding, decoding, noise, and feedback will be defined and explained with examples.

Communication Skills: Definition & Examples

3. Communication Skills: Definition & Examples

In this lesson you will learn the definition of communication skills and types of communication skills with examples. Following the lesson will be a brief quiz.

Practical Application: Assessing Communication Skills for Sales Professionals

4. Practical Application: Assessing Communication Skills for Sales Professionals

Proper communication skills are an essential component for a successful career as a sales professional. In this exercise, you can analyze and grade your own skills and find ways to improve.

Key Communication Skills for Sales Professionals

5. Key Communication Skills for Sales Professionals

Communication skills can be a deal breaker for sales professionals and their customers. In this lesson, you'll learn more about some key communication skills that will set a great sales professional apart.

Barriers to Effective Communication: Definition & Examples

6. Barriers to Effective Communication: Definition & Examples

Companies need to be aware of potential barriers to communication. In general, physical separation and differences in status differences, gender, culture and language can potentially either block or distort effective communication.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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