Ch 2: Competitive Analysis Frameworks & Methods

About This Chapter

Understanding the nature of the competitive market is essential for successfully operating a business. Your company's managers and marketing experts can use the video lessons in this chapter to learn the essentials of analyzing the competitive framework in order to make competent business decisions.

Competitive Analysis Frameworks & Methods - Chapter Summary

Our instructors will help your employees navigate the competitive framework by explaining the methods and components of competitor analysis. These lessons will cover the following:

  • Situation analysis in marketing
  • Porter's four-component analytic frameworks and five forces behind strategic and functional decision making
  • Methodologies behind competitive marketing

These engaging and immersive video lessons define the frameworks of competitive analysis in order to build a better total understanding of the market economy at work. Each chapter's key concepts are tested and verified with the accompanying chapter exams, ultimately confirming employees' understanding of key course concepts with a final exam.

How It Helps

  • Develops awareness: Trends and strategies mold the forces that fuel the competitive market. Marketing professionals and managers who become aware of these and are able to analyze them can help your business appeal to a larger market.
  • Ensures understanding: Decisions can't be made lightly in the business world. A comprehensive understanding of the competitive framework will determine the pros and cons to each business move.
  • Prioritizes expertise: Managers and marketing analysts who have a thorough comprehension of the competitive business framework will become more informed decision makers and contribute to a business' greater success rate.

Skills Covered

By the end of this chapter, business professionals will be able to:

  • Use SWOT analysis as a decision making tool
  • Explain Porter's four-component analysis of the competitive framework
  • Observe the four aspect traits of a competitor
  • Identify Porter's five forces behind the competitive market
  • Convey the implications of these forces for strategic and functional decision making and profit margins and how they formulate competitive strategies

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Creating a Framework for Competitive Analysis course