Ch 1: Competitor Identification & Analysis

About This Chapter

Your employees will be able to effectively analyze and identify your business' competitors after studying this chapter's material. The engaging video lessons clearly communicate the factors involved in conducting a proper competitor analysis.

Competitor Identification & Analysis - Chapter Summary

Content in this chapter informs employees on what to look for when evaluating a potential competitor. Specific issues that your employees will become familiar with include:

  • How to correctly decide whether a business constitutes a competitor
  • Collecting the needed information on a competitor for a helpful analysis
  • The major objectives of a competitor analysis

The short video lessons help ensure that the competitor analysis strategies and goals taught in the chapter are understood and successfully applied by each employee. A practice quiz corresponds with each lesson for you to quickly and accurately assess your employees' grasp of competitor identification methods and analytical approaches.

How It Helps

  • Increases competitiveness: Employees will know how to tailor marketing strategy according to the competitor profiles they construct.
  • Broadens resourcefulness: This chapter familiarizes your employees with the different kinds of documentation to seek in order to get the complete picture of a competitor.
  • Guides predictions: By completing this chapter, employees will have the expertise to forecast how competitors may respond to a business move.

Skills Covered

By the end of this chapter, employees will be able to:

  • Identify the particular level of competitor that a given business fits into
  • Decide on which businesses to actively compete against
  • Know how to interpret an action taken by a competitor in the market

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Creating a Framework for Competitive Analysis course