About This Chapter
Composition, Style & Details in Story Design - Chapter Summary
This chapter explores the functions of composition, style and details in visual storytelling. Assign these professional development lessons to your design employees to help them learn how to apply composition, positive and negative space, color and typography into their story designs.
The lessons come with short quizzes to help employees master the material. The lessons can be shared during a departmental training session, or they can be assigned to individual employees.
How It Helps
- Builds awareness: The chapter helps design employees develop an awareness of the connections between color theory and emotions.
- Defines key terms: Lessons offer concise definitions of various typography and art terms.
- Improves visual storytelling skills: Employees who complete the chapter will be able to integrate visual storytelling techniques in the workplace.
By the end of the chapter, your designers should be able to:
- Use composition, color, style elements and typography in visual storytelling
- Recognize negative and positive space in art
- Describe the relationship between emotions and color theory
- Define basic typography terms
1. Using Composition to Tell a Story
In this lesson, you'll learn what design elements you can use to help you create a pleasing visual whole. Also, you'll learn how these elements can encourage certain emotions and reactions from your audience.
2. Positive & Negative Space in Art: Definition & Examples
Learn about how positive and negative space direct the viewer's eye to create optical illusions. Investigate the many aspects of pictorial representation that inform the rules of visual composition.
3. Color Theory & Emotions
In some veins of psychology, color theory and emotion are interconnected. Artists and scientists alike argue that one's mood or emotional state can be influenced by color. In this lesson, we will examine color theory and how colors can affect one's emotions.
4. Using Color in Visual Storytelling
Color is an important component in visual storytelling; different colors convey different emotions. In this lesson, we discuss how different colors are used to convey different feelings.
5. Style Elements in Visual Storytelling
How do design elements help create a visual style? And how can that visual style convey and evoke emotions in visual storytelling? In this lesson, we'll answer those questions as we examine visual style and design elements.
6. What is Typography? - Definition, Terms & Examples
Although you probably don't think much about it, typography is a very important element of design. Through this lesson, you will learn how to define typography and explore some of the technical aspects of the style.
7. Using Typography in Visual Storytelling
This lesson goes over numerous aspect of typography. First, you'll learn about its critical elements and how they might be used. Then, you'll see how different fonts can convey different emotions.
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