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Ch 3: Consumer Behavior & Microeconomics

About This Chapter

Watch video lessons and learn about topics such as supply and demand as well as consumer theories and preferences. The quizzes that follow each of the lessons can help you gauge your comprehension of the materials.

About This Chapter

The video lessons in this Consumer Behavior and Microeconomics chapter focus on a variety of topics, including the marginal rate of substitution, indifference curves and the market demand curve. After you have watched these lessons, you could understand more about:

  • The usefulness of the Engel curve
  • The concept of utility maximization
  • The meaning of the term 'income effects'
  • The importance of consumer choice in economics

Video Objective
Who is the Consumer in Microeconomics? Learn about economists' conclusions about consumers.
Utility Maximization: Budget Constraints and Consumer Choice Discover the effects of consumer choice on budgetary constraints.
Understanding the Individual Demand Curve Study the causes of movement on a demand curve as well as its characteristics.
Factors that Affect the Market Demand Curve Research factors that cause a shift in the market demand curve.
Calculating and Using the Market Demand Curve in Microeconomics Discover the factors that cause shifts in market demand curve.
Substitution and Income Effects: Impacts on Supply and Demand Discover how supply and demand are influenced by substitution and income effects.
Normal and Inferior Goods in Microeconomics Understanding how supply and demand curves are impacted by inferior goods.
How the Engel Curve Influences Individual Demand Exploring the Engel curve and its effects.
Consumer Preferences and Choice in Economics Explore the importance of consumer choice.
Consumer Theories in Economics: Decision Making, Incentives and Preferences Understanding decision-making in economics.
Budget Lines and the Rate of Transformation in Economics Study the rate of transformation with relation to supply and demand curves.
Indifference Curves: Use and Impact in Economics Discover the purpose of indifference curves.
Marginal Rate of Substitution: Definition, Formula and Examples Explore the process of making decisions through the marginal rate of substitution.
The Indifference Curve for Substitutes and Complements in Economics Understanding complements and substitutes.
Economics Assumptions About the Maximization of Utility Learn about utility maximization.

15 Lessons in Chapter 3: Consumer Behavior & Microeconomics
Test your knowledge with a 30-question chapter practice test
Who Is the Consumer in Microeconomics?

1. Who Is the Consumer in Microeconomics?

Who is the consumer in microeconomics? In this lesson, you will learn the definition of a consumer and the microeconomic assumption that explains their decision-making process.

Utility Maximization: Budget Constraints & Consumer Choice

2. Utility Maximization: Budget Constraints & Consumer Choice

Do you spend your money rationally, or just throw it up in the air? This lesson explains the processes that consumers go through to spend their money and why for some people throwing money in the air with abandon works best.

Understanding the Individual Demand Curve

3. Understanding the Individual Demand Curve

Want to see how economics affects the decisions you make on a daily basis? This lesson on the individual demand curve helps to explain why we fall for marked-down holiday candy.

Factors that Affect the Market Demand Curve

4. Factors that Affect the Market Demand Curve

Just like any other demand curve, there are a number of factors that can affect the market demand curve. This lesson introduces many of them and explains how difficult it can be in real life to actually measure equilibrium.

Calculating & Using the Market Demand Curve in Microeconomics

5. Calculating & Using the Market Demand Curve in Microeconomics

Wouldn't it be handy to producers if they had a way of determining the demand curve for a whole market in a given area? Luckily, the market demand curve gives them precisely such a tool.

Substitution & Income Effects: Impacts on Supply & Demand

6. Substitution & Income Effects: Impacts on Supply & Demand

Have you ever changed your mind about buying something because they raised the price? Or maybe opted for an upgrade because you got a raise? This lesson explains the substitution and income effects, the terms economists use to describe those actions.

Normal & Inferior Goods in Microeconomics

7. Normal & Inferior Goods in Microeconomics

A consumer's income affects the types of products that they purchase. In this lesson, you will learn the definition of and differences between normal and inferior goods in microeconomics and how they affect consumer demand.

How the Engel Curve Influences Individual Demand

8. How the Engel Curve Influences Individual Demand

Ever wonder how income affects demand? If you're an economist, you've got the Engel curve to explain that very thing. Additionally, the Engel curve helps economists identify inferior goods and helps producers make supply decisions.

Consumer Preferences & Choice in Economics

9. Consumer Preferences & Choice in Economics

Why do consumers choose to purchase certain products or services? In this lesson, you will learn what consumer preference assumptions are and how they affect consumer choice in economics.

Consumer Theories in Economics: Decision Making, Incentives & Preferences

10. Consumer Theories in Economics: Decision Making, Incentives & Preferences

Really, what do we know about consumers? Considering that there are billions around the world, our knowledge is far from perfect. However, economists have a number of ideas and assumptions about consumers that help inform their theories.

Budget Lines & the Rate of Transformation in Economics

11. Budget Lines & the Rate of Transformation in Economics

Ever wonder why combo deals at pizza places appeal to us so much? They save us money, right? This lesson explains how economists measure the power of one's budget, as well as how businesses can use that information to their advantage.

Indifference Curves: Use & Impact in Economics

12. Indifference Curves: Use & Impact in Economics

Like it or not, the demand of a given good is often influenced by the demand of other goods. Sometimes this is a good thing for the good in question, other times it's not. Indifference curves help economists figure out which is the case.

Marginal Rate of Substitution: Definition, Formula & Examples

13. Marginal Rate of Substitution: Definition, Formula & Examples

The marginal rate of substitution helps firms figure out just how much substitution of goods they can get away with until consumers have had enough. From toilet paper to beer, this has an effect on everything.

The Indifference Curve for Substitutes & Complements in Economics

14. The Indifference Curve for Substitutes & Complements in Economics

Goods in a given economy do not exist in a vacuum. In this lesson, we will look at how substitutes and complements affect the indifference curve, helping economists figure out how prices ripple through the economy.

Economics Assumptions about the Maximization of Utility

15. Economics Assumptions about the Maximization of Utility

What can we assume about producers wanting to maximize utility? For starters, we must assume that they want to maximize utility! This lesson explains why that is so important and how producers do it.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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