About This Chapter
Who's It For?
Anyone who needs help learning or mastering consumer and business marketing material will benefit from the lessons in this chapter. There is no faster or easier way to learn consumer and business marketing. Among those who would benefit are:
- Students who have fallen behind in understanding consumer and business marketing
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning sales and marketing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about consumer and business marketing
- Students who struggle to understand their teachers
- Students who attend schools without extra sales and marketing learning resources
How It Works:
- Find videos in our course that cover what you need to learn or review.
- Press play and watch the video lesson.
- Refer to the video transcripts to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Consumer and Business Marketing chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Consumer and Business Marketing chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any consumer and business marketing question. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a consumer and business marketing unit of a standard sales and marketing course. Topics covered include:
- External influences on marketing strategies
- Marketing to businesses versus consumers
- Types of business marketing and business buyers
- Social factors in marketing
- Political and legal marketing environments
- Watching the marketing environment
- Consumer behavior theory and marketing strategy
- Foreign and domestic business competition
- The consumer decision-making process and types of buying decisions
- Psychoanalyzing the purchasing and post-purchase process
1. Marketing Environment: External Influences on Marketing Strategy
What influences how a business sells its products - and itself? In this lesson, you will learn more about external influences that affect the marketing strategy of a business.
2. B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
A business-to-business sales situation has numerous key differences from a business-to-consumer situation. Marketing managers must develop a business selling strategy and be aware of the five different aspects of business buying behavior compared to consumer buying.
3. Business Marketing: Producers, Resellers, Governments & Institutions
In this lesson, you will learn about the four different business markets and what makes them different from each other. You will learn how each business market typically buys goods and services and why it is important for marketers to be able to distinguish between these types of markets.
4. Business Buyers: New Buy, Modified Rebuy, Straight Rebuy
A business-to-business sales situation has numerous key differences from a business-to-consumer situation. Marketing managers must understand how a basic buying center works and the different types of rebuy situations.
5. Attitudes, Values & Belief: Social Factors in Marketing
Why do consumers make the choices they do? What causes them to purchase certain products? In this lesson, you will learn how the culture, attitudes, values and beliefs of consumers are the social factors that affect how marketers create a successful target marketing mix.
6. Consumer and Industry Reaction to the Market and Economy
Marketers have to understand the environmental factors that can affect a marketing plan. The economy has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.
7. The Political and Legal Environment of Marketing
In this lesson, you will learn about the political and legal environment of marketing. Learn which federal legislation, state laws and regulatory agencies have an effect on businesses.
8. Foreign and Domestic Business Competition: Definition and Regulations
Marketers have to understand the environmental factors that can affect a marketing plan. The competitive landscape has a dramatic impact on a marketer's overall strategy for pricing, product development, promotion and logistics.
9. Consumer Behavior Theory and Marketing Strategy
Watch this lesson to find out how marketers can use predictions about our behavior to create a strategy that helps them reach out to us and influence our decisions to buy.
10. Understanding the Consumer Decision-Making Process: A Marketing Must
In this lesson, you'll see how a consumer moves through a decision making process in order to purchase a product or service. Learn what methods marketers use to take advantage of this process.
11. Consumer Psychology and the Purchase Process
Basic psychology concepts like learning, memory and conditioning can play a big role in dictating what we decide to buy. Watch this video to see how they work together.
12. Cognitive Dissonance & Post-Purchase Process
Have you ever second-guessed a major purchase? Watch this video to understand what cognitive dissonance is and how marketers can keep us from experiencing it.
13. Buying Behavior and Marketing: Types of Consumer Buying Decisions
Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.
14. Influences on Consumer Buying Decisions: Cultures, Values & More
External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.
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Other chapters within the Sales and Marketing: Help & Review course
- Foundations of Sales & Marketing
- Ethical Sales & Marketing
- Sales & the Law
- Sustainable & International Marketing
- Strategic Marketing Planning
- The Market Research Process
- Marketing Analytics & Data
- Segmentation and Product Marketing
- New Product Development & Marketing
- Product Planning & Promotion
- Distribution & Logistics
- Direct & Online Marketing
- Product Branding & Strategies
- Advertising & Sales Promotion
- Selling & Pricing Strategies
- Social Media Marketing Overview