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Ch 2: Consumer Buying Behavior & Influences

About This Chapter

Ensure you're able to excel on a test, assignment or project covering consumer buying behavior and influences by utilizing this chapter's study resources. Engaging lessons, mini quizzes and a chapter exam can boost your consumer buying knowledge in a short amount of time.

Consumer Buying Behavior & Influences - Chapter Summary

This chapter offers a comprehensive overview of consumer buying behavior and influences. Explore lessons developed by top instructors to learn about or refresh your knowledge of consumer decisions, customer needs, buyer personas and much more. Each lesson is paired with a short quiz you can take any time to assess your comprehension of key concepts. If you develop questions during your examination of this chapter, be sure to submit them to our experts via the Dashboard. Our study resources are accessible 24/7 using any computer or mobile device. After finishing this chapter, you will be ready to:

  • Define and list types of consumer buyer behavior
  • Identify and discuss different influences on consumer buying decisions
  • Differentiate between environmental and situational influences on consumer behavior
  • Share the definition of behavioral economics
  • Explain how personalities impact the emotional appeal of products
  • Discuss ways marketers can keep consumers from experiencing cognitive dissonance
  • Compare and contrast nominal, limited and extended decision making

10 Lessons in Chapter 2: Consumer Buying Behavior & Influences
Test your knowledge with a 30-question chapter practice test
What Is Consumer Buying Behavior? - Definition & Types

1. What Is Consumer Buying Behavior? - Definition & Types

Most every business wants to know how consumers tick. In this lesson, you'll learn about consumer buying behavior, including the standard model. You'll also have a chance to take a short quiz after the lesson.

Consumer Decisions: Types, Overview

2. Consumer Decisions: Types, Overview

How consumers make decisions is a primary interest to all businesses. In this lesson, you'll learn about different types of consumer decision-making. You'll also have a chance to take a short quiz after the lesson.

Influences on Consumer Buying Decisions: Cultures, Values & More

3. Influences on Consumer Buying Decisions: Cultures, Values & More

External influences are all around us and play a large role in our buying decisions. Watch this video to see how cultures, values and other influences shape our purchases.

Environmental & Situational Influences on Consumer Behavior

4. Environmental & Situational Influences on Consumer Behavior

We are surrounded by factors in our environment that influence our purchasing decisions. Some are constants, while others are more situational in nature. In this lesson, we'll examine some of these influences on consumer behavior.

Behavioral Economics: Definition & Applications

5. Behavioral Economics: Definition & Applications

While most of us try to make good decisions, sometimes we are tempted to act on an impulse. In this lesson, we'll learn about a type of economics that studies why we don't always make the decisions that are most beneficial to us.

Personality Effects on Experiential Consumption

6. Personality Effects on Experiential Consumption

It is not unusual for companies to appeal to us in one way or another to get us to purchase their products. However, one way to create a strong impact is to appeal to our emotions. In this lesson we will learn how our personalities influence the emotional appeal of certain products.

Customer Needs: Types & Differentiation by Customer Group

7. Customer Needs: Types & Differentiation by Customer Group

This lesson covers knowing your customers and matching their needs. You'll learn why it is important to know your customer, what they are looking for, and how customers vary.

Buyer Personas: Definition & Application

8. Buyer Personas: Definition & Application

Buyer personas can be a useful tool in better understanding your customers. In this lesson, we'll discuss what personas are, why they're important and how you can use the information you gather to reach people with compelling content, at all stages of their buying journey.

Cognitive Dissonance & Post-Purchase Process

9. Cognitive Dissonance & Post-Purchase Process

Have you ever second-guessed a major purchase? Watch this video to understand what cognitive dissonance is and how marketers can keep us from experiencing it.

Buying Behavior and Marketing: Types of Consumer Buying Decisions

10. Buying Behavior and Marketing: Types of Consumer Buying Decisions

Marketers must consider how consumers decide to buy their product. Consumers use nominal, limited, and extended decision making. Watch this video to learn more about the different types of consumer decisions.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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