About This Chapter
Who's It For?
Anyone who needs help learning or mastering how to create a marketing research report will benefit from the lessons in this chapter. There is no faster or easier way to learn the basics of creating a marketing research report. Among those who would benefit are:
- Students who have fallen behind in understanding marketing research proposals and presentations
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning marketing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about the process of creating a marketing research report
- Students who struggle to understand their teachers
- Students who attend schools without extra marketing learning resources
How It Works:
- Find lessons in our course that cover what you need to learn or review.
- Watch the video or read through the text lesson.
- Refer to the transcripts or specific lesson sections to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Creating a Marketing Research Report chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Creating a Marketing Research Report chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any question about creating a marketing research report. They're here to help!
- Study With Flexibility: Watch videos and read text lessons on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a marketing research report unit of a standard marketing course. Topics covered include:
- Research briefs and marketing research proposals
- Format, uses and types of marketing research results reporting
- How to create a marketing research presentation
1. Marketing Research Proposals & Research Briefs
Proposing and preparing market research studies can be uniquely challenging since most studies are commissioned by organizations who do not have market research experts in-house. This lesson will explore the critical parts of a market research proposal and a research brief.
2. Marketing Research Results Reporting: Format, Use & Types
Market research often generates a substantial amount of data, but few individuals in the company can make use of the massive data dump. This lesson explores the methods for putting together a market research report that will fit the needs of its consumer.
3. Creating a Marketing Research Presentation
After you've done your market research and gathered all your data, you now need to present it in a way that is understood by your audience. In this lesson, you'll learn how you can make an effective marketing research presentation that shows your audience that your market research was effective and gives them the results they are looking for.
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Other chapters within the Marketing Overview: Help & Review course
- Advertising Basics
- Basics of Content Strategy
- Basics of Digital Marketing
- Basics of Mobile Advertising
- Basics of Rural Marketing
- Basics of Selling for Marketing
- Basics of Shopper Marketing
- Basics of Social Media Marketing
- Basics of Visual Marketing
- Basics of Yield Management
- Concepts in Marketing
- Intro to Affiliate Marketing
- Intro to B2G, B2B and C2B Marketing
- Intro to Green Marketing
- Intro to Inbound Marketing
- Intro to Marketing Strategies
- Intro to Relationship Marketing
- Overview of Email Marketing
- Overview of Online Advertising
- Types of Marketing Overview
- Basics of Marketing Research
- Interviewing & Surveying in Marketing Research
- Data Collection for Marketing Research
- Marketing Research Data Analysis
- Behavioral Economics & Heuristics