About This Chapter
CSET English IV: Media, Journalism and Society - Chapter Summary
The lessons in this chapter explore media and journalism and their impact on modern society. You'll look at the reach of social media and how advertising influences the public's spending habits. Another lesson covers the history and types of journalism. You'll also examine cultural subsets in society and the influence of family, peers and media. Topics covered in these short videos include:
- Agents of socialization: family, peers, schools and media
- How the media impacts violence
- Advertising's effect on consumer behavior
- The consumer communication process
- Social media and business communication
- Persuasive messages in the workplace
- Social media and online communities
- Types and history of journalism
- Society and contemporary journalism
- Muckrakers of the progressive era
- How media and advertising affect society
- Cultural subsets: high culture, popular culture, subculture and multiculturalism
Expert instructors will lead you through this examination of the role of media and journalism in modern society. You'll enjoy these engaging lessons as you prepare for the test questions.
CSET English IV: Media, Journalism and Society Objectives
Anyone who wants a license to teach a particular subject in California must pass the California Subject Examinations for Teachers (CSET). The topics covered in the Media, Journalism and Society chapter are included in Subtest IV of the CSET English test. Subset IV has four short-response questions, while the entire CSET English exam also contains 100 multiple-choice questions and two longer-response questions. You can test your knowledge with the self-assessment exams included at the end of each video lesson.
1. Agents of Socialization: Family, Schools, Peers and Media
The socialization that we receive in childhood has a lasting effect on our ability to interact with others in society. In this lesson, we identify and discuss four of the most influential agents of socialization in childhood: family, school, peers, and media.
2. Violence and the Media: How the Media Impacts Violence
For years, psychologists have studied the effect watching violent media has on people's behavior. In this lesson, we'll look at the link between media violence and real-life aggression and discover why watching violent TV might affect people's levels of aggression.
3. Effects of Advertising on Consumer Buying Behavior
How does advertising influence the process of consumer buying behavior? What impact does advertising have on a company's market share, and how does this shape the marketing budget? This lesson describes why advertising is so important - particularly for newer companies.
4. Promotion and the Consumer Communication Process
The marketing communication process' sole purpose is to translate the promotional message effectively to the end consumer. The communication process contains multiple components that must be planned and produced with a message that connects with the target market.
5. The Muckrakers of the Progressive Era: Definition and Influence
A spirit of reform marked the Progressive Era from around 1900 to 1917. It was in this spirit that muckrakers, who were influential journalists, worked to reveal injustices and oversights in American society. Learn how muckrakers raised awareness of America's social, economic and political problems.
6. Cultural Subsets: High Culture, Popular Culture, Subculture, Counterculture & Multiculturalism
In this lesson, we identify several categories of cultures that can exist within a large culture. We define and discuss subcultures, high culture versus popular culture, and countercultures. We also discuss the view of multiculturalism in the U.S.
7. The Role of Social Media in Business Communication
Social media has played a growing role in company's business communication. Numerous affordable advantages create increased sales and customer loyalty through different platforms and word of mouth.
8. Persuasive Messages in the Workplace: Definitions & Types
In the workplace, a persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives to inform, influence and persuade consumers to buy.
9. Social Media and Online Communities: Popularity, Use & Purpose
In this lesson, we explore the new and ever-changing environment of social media platforms, as well as detailing some of its uses and some of its purported dangers.
10. Contemporary Journalism & Its Role in Society
Journalism is a part of our culture. As online publication grows in popularity, the contemporary journalist's role in society has changed. In this lesson, we will discuss how print journalism declined and the new role of online journalism.
11. Influential American Filmmakers: Hitchcock to Spielberg
In this lesson, we will meet a few of America's most famous filmmakers. We will look at the accomplishments of Alfred Hitchcock, Steven Spielberg, and several other influential directors who have changed the movie industry.
12. Influential World Filmmakers: Kurosawa to Bergman
In this lesson, we will meet some famous international filmmakers. We will explore the contributions of directors like Akira Kurosawa, Sergei Eisenstein, Billy Wilder, and Ingmar Bergman.
13. Finding Meaning in Visual Media: Strategies & Examples
You know how to read a book. But do you know how to 'read' a painting? In this lesson, you'll get some strategies for interpreting visual media like painting, sculpture, and photography.
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Other chapters within the CSET English Subtest IV (108): Practice & Study Guide course
- About the CSET English Test
- CSET English IV: Oral Communication Processes: Speaking and Listening
- CSET English IV: Introduction to Public Speaking
- CSET English IV: Elements of Dramatic Performance
- CSET English IV: Major Dramatic Works: An Overview
- CSET English IV: Plays and Playwrights
- CSET English IV: The Writing Process
- CSET English IV: Introduction to Creative Writing
- CSET English IV: Literary Forms and Genres
- CSET English Subtest 4 Flashcards