Ch 11: Customer Engagement & Relations

About This Chapter

Watch engaging video lessons that will help you better understand customer engagement and relations. Use the quizzes at the end of each lesson to assess your progress in the subject.

Customer Engagement & Relations - Chapter Summary and Learning Objectives

Engaging with customers is an imperative part of the digital marketing process. The use of effective customer communication and engagement can help companies gain and retain customers. This chapter explores customer engagement and relationships with video lessons that focus on strategies and important facts about the topic. Quizzes are included in this lesson so that you can test your knowledge of the subject. Upon completion of the chapter, you should be equipped to:

  • Explain how customer relationship management helps improve the results of marketing
  • Use customer relationship management to obtain more customers and improve overall marketing
  • Assess the importance and significance of a professional online presence
  • Discuss the ways in which the government and businesses attempt to protect the privacy of consumers online

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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