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Ch 10: Customer Lifetime Value

About This Chapter

Teach your employees about customer lifetime value with this helpful corporate training chapter. The lessons in this resource are professionally developed and accessible on any mobile device or computer.

Customer Lifetime Value - Chapter Summary

Whether you are looking to lead a corporate training workshop or train employees one-on-one, this engaging chapter on customer lifetime value can help. Your employees can review short videos on the customer lifetime value (CLV) formula, managing customer loyalty programs and the customer lifetime value calculation. Each lesson is accompanied by a multiple-choice quiz to ensure full comprehension.

How It Helps

  • Provides applications: Provides specific direction on tracking customer loyalty programs and increasing potential CLV, giving your employees strategies they can implement right away.
  • Keeps everyone on the same page: If your employees work different shifts in different locations, you can still ensure everyone understand customer lifetime value by using this mobile-friendly chapter.
  • Offers foundational knowledge: When your teams review these lessons, they'll learn more about the basic aspects of CLV and monitoring customer loyalty programs.

Skills Covered

This chapter has been designed to help your employees complete the following objectives:

  • Define CLV and its uses
  • Monitor and manage a customer loyalty program
  • Track customer loyalty programs and analyze the results
  • Detail the challenges and benefits of using the CLV formula
  • Use specific techniques to increase potential CLV

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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