Ch 1: Customer Loyalty Program Basics

About This Chapter

In order for your employees to master the art of creating and managing customer loyalty programs, they must first know the basics. Using this engaging yet brief chapter, you can teach your employees about the purpose of these programs.

Customer Loyalty Program Basics - Chapter Summary

When your employees look through this chapter, they will have the chance to learn about the core fundamentals of customer loyalty programs. They will also be able to delve deeper into the following topics:

  • The definition of a customer loyalty program
  • Examples of these customer programs
  • Purpose of using loyalty programs
  • The different types of customer loyalty programs
  • Pros and cons of these programs

HR managers can utilize engaging corporate training video lessons to help show their employees what these customer loyalty programs actually look like. Your employees can take quizzes and even a final exam to see what important details they retained from this informational chapter.

How It Helps

  • Identifies loyalty programs: Once your employees learn about the different forms of customer loyalty programs, they can choose one that is geared towards their target audiences.
  • Describes components: This chapter describes components of loyalty programs, helping your employees see what these programs should look like.
  • Fosters smart decision-making: After your employees assess pros and cons of these programs, they can decide whether they are ideal for the greater good of the company.

Skills Covered

Once your employees go through this helpful chapter, they will be able to:

  • Determine the benefits and disadvantages of these loyalty programs
  • Understand the goals of customer loyalty programs
  • Review characteristics of different loyalty programs, such as coalition programs and point-based programs
  • Examine what customer loyalty programs should look like

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
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Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
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Other Chapters

Other chapters within the Building & Managing Customer Loyalty Programs course