Ch 1: Customer Relations in Business

About This Chapter

Employees who are aware of the importance of customer relations can greatly benefit a company. This chapter's engaging video lessons tackle the major components and approaches of customer relations.

Customer Relations in Business - Chapter Summary

This chapter clearly communicates the importance of customer relations to the success of a company. After watching these corporate training videos, your employees will have a good understanding of:

  • Key concepts of customer relations
  • Characteristics of business-to-business and business-to-customer approaches
  • Hurdles that small businesses face in CRM and how they're overcome

Employees have the flexibility of watching the short, engaging video lessons on a computer or one of numerous mobile devices. After completing a video lesson, employees can quickly go back to any certain point for a second look with the video tags. You can also use the included quizzes to assess their understanding of key concepts.

How It Helps

  • Guides actions: This chapter helps your employees to consider the customer when making business decisions.
  • Develops alternatives: The various B2B and B2C approaches discussed in the chapter can help your employees spark ideas for new and different customer relations strategies.
  • Increases preparedness: Employees who understand CRM obstacles faced by small businesses will be prepared to handle the issues appropriately.

Skills Covered

When your employees finish this chapter, they will be able to:

  • Explain the key concepts of customer relations
  • Describe the major B2B and B2C approaches
  • Understand the challenges of customer relations in a small business

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Understanding Customer Relationship Management Basics course