About This Chapter
Who's It For?
Anyone who needs help learning or mastering data collection for marketing research will benefit from the lessons in this chapter. There is no faster or easier way to learn about data collection for marketing research. Among those who would benefit are:
- Students who have fallen behind in understanding consumer panels, longitudinal data and consumer privacy in marketing research
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning marketing (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about data collection for marketing research
- Students who struggle to understand their teachers
- Students who attend schools without extra marketing learning resources
How It Works:
- Find lessons in our course that cover what you need to learn or review.
- Watch the video or read through the text lesson.
- Refer to the transcripts or specific lesson sections to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Data Collection for Marketing Research chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Data Collection for Marketing Research chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any marketing research data collection question. They're here to help!
- Study With Flexibility: Watch videos and read text lessons on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a marketing research data collection unit of a standard marketing course. Topics covered include:
- Ways to design experiments for marketing research
- Marketing field experiment challenges
- Process of using field experiments to test entertainment
- Secondary and syndicated data source types
- Purpose and role of consumer panels in marketing research
- Uses of longitudinal data in marketing research
- Ways to use geography and consumer data for marketing research
- Issues and challenges linked to consumer privacy and participation
- How Google apps are used in marketing research
1. Designing Experiments for Marketing Research
Read this lesson to learn the components of a marketing research experiment. You'll also learn how you can design one that meets your needs and is able to gather the information you need.
2. Challenges of Field Experiments in Marketing
Field experiments can be a very informative method of conducting market research. But, there are challenges that can make them more difficult to do. Learn about these challenges in this lesson.
3. Using Field Experiments to Test Entertainment: Process & Examples
In this lesson, you'll read about several case studies that show how field experiments were used to test movie endings and trailers, and how the results helped shaped the final version of the movie.
4. Types of Secondary & Syndicated Data Sources in Marketing Research
Market research is essential to any business, but few organizations have the resources to commission a custom market research study. This lesson explores syndicated research and how it can help organizations without custom market research.
5. Consumer Panels in Marketing Research: Purpose & Role
In this lesson, you'll learn what a consumer panel is and why they are so useful in marketing research. You'll also learn what things you have to watch out for when creating a consumer panel.
6. Longitudinal Data in Marketing Research: Purposes & Uses
When you take a one-time survey, that's point-in-time data (a snapshot). Longitudinal studies gather data over time and can offer a different perspective. In this lesson, we'll examine why researchers use longitudinal studies.
7. Using Geography & Consumer Data for Marketing Research
Can market researchers make predictions about your interests and shopping behavior based on where you live? In this lesson, we'll examine how researchers use consumer and geographic data to look for useful trends.
8. Consumer Privacy & Participation in Marketing Research: Issues & Challenges
After completing this lesson, you'll learn how important it is to protect the privacy of any participants in market research. You'll also learn about the challenges that you need to consider as you are planning your market research.
9. Using Google Apps in Marketing Research
Google has a lot of free tools that can be used for market research. Learn what tools these are and how to use them to find out more about your industry in this lesson.
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Other chapters within the Marketing Overview: Help & Review course
- Advertising Basics
- Basics of Content Strategy
- Basics of Digital Marketing
- Basics of Mobile Advertising
- Basics of Rural Marketing
- Basics of Selling for Marketing
- Basics of Shopper Marketing
- Basics of Social Media Marketing
- Basics of Visual Marketing
- Basics of Yield Management
- Concepts in Marketing
- Intro to Affiliate Marketing
- Intro to B2G, B2B and C2B Marketing
- Intro to Green Marketing
- Intro to Inbound Marketing
- Intro to Marketing Strategies
- Intro to Relationship Marketing
- Overview of Email Marketing
- Overview of Online Advertising
- Types of Marketing Overview
- Basics of Marketing Research
- Interviewing & Surveying in Marketing Research
- Marketing Research Data Analysis
- Creating a Marketing Research Report
- Behavioral Economics & Heuristics