About This Chapter
Who's It For?
Anyone who needs help learning or mastering how to deliver persuasive messages will benefit from the lessons in this chapter. There is no faster or easier way to learn about delivering persuasive messages. Among those who would benefit are:
- Students who have fallen behind in understanding types of persuasive messages and how to craft them for workplace usage
- Students who struggle with learning disabilities or learning differences, including autism and ADHD
- Students who prefer multiple ways of learning business (visual or auditory)
- Students who have missed class time and need to catch up
- Students who need an efficient way to learn about delivering persuasive messages
- Students who struggle to understand their teachers
- Students who attend schools without extra business learning resources
How It Works:
- Find videos in our course that cover what you need to learn or review.
- Press play and watch the video lesson.
- Refer to the video transcripts to reinforce your learning.
- Test your understanding of each lesson with short quizzes.
- Verify you're ready by completing the Delivering Persuasive Message chapter exam.
Why It Works:
- Study Efficiently: Skip what you know, review what you don't.
- Retain What You Learn: Engaging animations and real-life examples make topics easy to grasp.
- Be Ready on Test Day: Use the Delivering Persuasive Messages chapter exam to be prepared.
- Get Extra Support: Ask our subject-matter experts any question on delivering persuasive messages. They're here to help!
- Study With Flexibility: Watch videos on any web-ready device.
Students Will Review:
This chapter helps students review the concepts in a unit on delivering persuasive messages in a standard business communications course. Topics covered include:
- Types of persuasive messages
- Guidelines for preparing persuasive messages in the workplace
- AIDA approach to writing sales messages
1. Persuasive Messages in the Workplace: Definitions & Types
In the workplace, a persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions. The two types of persuasive messages in the workplace are sales and marketing, which are utilized to achieve organizational objectives to inform, influence and persuade consumers to buy.
2. Persuasive Strategies in Business Communication
In today's business workplace, there is a need for individuals to be able to write effective persuasive messages in order to gain a support for action. There are three specific persuasive strategies that individuals can utilize in the workplace.
3. Negotiation Strategies in the Workplace
This lesson discusses the five types of negotiation strategies. It then discusses effective negotiation and provides several tactics for negotiating effectively in the workplace.
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Other chapters within the Business Communications: Help & Review course
- Business Communication Framework
- Spoken & Written Messages
- Preparing Written Messages
- Communicating Electronically
- Delivering Good & Neutral Tone Messages
- Delivering Bad News Messages
- Reporting Process & Research Methods of Business Communication
- Managing Data & Using Graphs in Business Communications
- Organizing & Preparing Reports & Proposals
- Designing & Delivering Business Presentations
- Preparing Job Applications