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Ch 11: Demographics in Marketing Research

About This Chapter

Utilize the videos in this chapter to develop a deeper understanding of marketing principles. You will get the chance to see how companies market to certain demographics.

Demographics in Market Research - Chapter Summary

Use this chapter to explore different aspects of marketing research. You'll examine the pros and cons of demographic segmentation and see how statistics are used to enhance marketing campaigns. You will also learn how market research projects are established and explore their components. Once you complete this chapter, it won't be a challenge to do the following:

  • Explain the effects of multiculturalism on marketing
  • Identify marketing controls
  • Analyze marketing research reports
  • Define primary and secondary data in marketing research
  • State the types of competition in marketing
  • Describe the benefits of a marketing information system

Online instructors break down marketing concepts in short video lessons, which make the learning process interactive and fun. Use the self-assessment quizzes to see how much knowledge you've gained after going through the chapter. You'll also find a timeline with each video, which include tags that allow you to jump directly to key points.

9 Lessons in Chapter 11: Demographics in Marketing Research
Test your knowledge with a 30-question chapter practice test
What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages

1. What Is Demographic Segmentation in Marketing? - Definition, Advantages & Disadvantages

There are ways to target a specific market for your product or service. Demographic segmentation is one of the ways to target a specific group of consumers. Read on to learn more about demographic segmentation and its advantages and disadvantages.

Marketing Controls: Market Research, Test Marketing & Marketing Statistics

2. Marketing Controls: Market Research, Test Marketing & Marketing Statistics

In this lesson, we will explain the purpose of marketing controls and explore related concepts, such as market research, test marketing, and marketing statistics.

How to Establish a Marketing Research Project

3. How to Establish a Marketing Research Project

Most consumers don't realize how much behind-the-scenes research and analysis goes into the marketing of a product. With millions of dollars at stake, marketers must use information available to formulate a key marketing plan, decision or change in strategy.

Analyzing & Applying Marketing Research Reports

4. Analyzing & Applying Marketing Research Reports

In this lesson, we learn the basics of applying marketing research reports, including analyzing demand, forecasting sales, and determining levels of overall customer satisfaction. Then, try out the quiz questions.

Market Research: Definition, Analysis & Methodology

5. Market Research: Definition, Analysis & Methodology

Conducting a successful business is too complicated and costly to just wing it. In this lesson, you'll learn about market research and the six steps that are involved in it.

What Is Primary Data in Marketing Research? - Definition, Sources & Collection

6. What Is Primary Data in Marketing Research? - Definition, Sources & Collection

If you ever received a call to participate in a survey, you were part of primary data collection. In this lesson, you'll learn what primary data is. You'll also explore sources of primary data and the collection of it. A short quiz follows.

Secondary Data in Marketing Research: Definition, Sources & Collection

7. Secondary Data in Marketing Research: Definition, Sources & Collection

Marketing research requires data, and secondary data is often the most convenient and cost-effective option. In this lesson, you'll learn about secondary data, including its sources and how to collect it.

What is Competition in Marketing? - Definition & Types

8. What is Competition in Marketing? - Definition & Types

The personal tablet and smartphone are two examples of how competition can drive innovation. This is just one effect of competition, and in this lesson we will explore other effects and types. A short quiz will test your knowledge.

What is a Marketing Information System? - Definition, Benefits & Example

9. What is a Marketing Information System? - Definition, Benefits & Example

Marketing information systems are important tools that help marketing managers and business owners make decisions about product development and promotional activities. In this lesson, you'll learn why they are important and look at some real-life ways companies use them.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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