About This Chapter
Design Thinking Case Studies - Chapter Summary
This collection of engaging business lessons provides a variety of case studies about the effects of design thinking on several companies. As your employees work through the chapter, they'll review case studies pertaining to the following companies:
To help employees see how well they understand these design thinking concepts, we've included short quizzes and a chapter exam. You can assign the lessons to individual employees or you can share these resources during a design thinking training session.
How It Helps
- Builds awareness: The chapter helps employees see how actual companies have applied and integrated design thinking methods and strategies.
- Covers major companies: Lessons analyze case studies from a variety of large companies, including Apple, Pepsi and MassMutual.
- Improves design thinking skills: By analyzing real-world design thinking case studies, your employees should be able to improve their design thinking abilities.
By the end of the chapter, your employees should be able to:
- Explain how Apple used design thinking to focus on its users
- Discuss Steelcase's user-focused problem-solving methods
- Evaluate MassMutual's society of grownups
- Describe the effect that Pepsi's design thinking applications have had on the consumer experience
1. Design Thinking Case Study: Apple & Focus on Users
Apple's user-oriented focus dominates its business, from its smallest products to its largest. In this lesson, you'll learn more about how Apple's retail stores have succeeded using a design thinking process.
2. Design Thinking Case Study: Steelcase & User-Focused Problem Solving
User-focused problem solving is a key component of design thinking. But how might companies apply user-focused problem solving? This case study of the company Steelcase examines real-life applications of user-focused problem solving.
3. Design Thinking Case Study: MassMutual & Society of Grownups
Design thinking meets the financial planning industry in this case study on MassMutual's Society of Grownups. In this lesson, you'll learn more about the design thinking process behind this initiative.
4. Design Thinking Case Study: Pepsi & Consumer Experience
Design thinking was originally developed as a way to create new products. But PepsiCo took design thinking in a new direction, thinking about the experiences of their customers. This case study examines the impact of that decision.
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