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Ch 8: Design Thinking Case Studies

About This Chapter

In this chapter, your employees will analyze several design thinking case studies. The chapter's lessons and quizzes can help your employees see the practical applications of design thinking on large corporations.

Design Thinking Case Studies - Chapter Summary

This collection of engaging business lessons provides a variety of case studies about the effects of design thinking on several companies. As your employees work through the chapter, they'll review case studies pertaining to the following companies:

  • Apple
  • Steelcase
  • MassMutual
  • Pepsi

To help employees see how well they understand these design thinking concepts, we've included short quizzes and a chapter exam. You can assign the lessons to individual employees or you can share these resources during a design thinking training session.

How It Helps

  • Builds awareness: The chapter helps employees see how actual companies have applied and integrated design thinking methods and strategies.
  • Covers major companies: Lessons analyze case studies from a variety of large companies, including Apple, Pepsi and MassMutual.
  • Improves design thinking skills: By analyzing real-world design thinking case studies, your employees should be able to improve their design thinking abilities.

Skills Covered

By the end of the chapter, your employees should be able to:

  • Explain how Apple used design thinking to focus on its users
  • Discuss Steelcase's user-focused problem-solving methods
  • Evaluate MassMutual's society of grownups
  • Describe the effect that Pepsi's design thinking applications have had on the consumer experience

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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