About This Chapter
Developing Email Marketing Messages - About This Chapter
Writing emails to friends and family is an entirely different affair from crafting a marketing message to target customers. There are many steps to go through while putting together an effective email for a marketing program. The lessons contained here explain how to maximize the potential reach and impact of an email marketing message including:
- How to craft a welcome email
- What the legal issues and privacy concerns of a campaign are
- What makes up a call to action
- How different social approaches can increase reach
- Why a good email provider can make a difference
|Choosing the Correct Email Platform||Learn how to be sure of the legitimacy of an email provider.|
|Legal Guidelines for Email Marketing||See how privacy issues can cause roadblocks.|
|How to Launch an Effective Email Marketing Campaign||Explore the process of campaign creation.|
|The Basic Structure of an Email||Discover all aspects of a marketing message.|
|Creating a Table of Contents in an Email||Learn how to itemize all areas of a message.|
|Methods for Extending an Email's Reach||Analyze different ways to broaden the reach of a campaign.|
1. Choosing the Correct Email Platform
Choosing the right platform for email marketing is a challenge. Is it going to be personal enough? Is it going to make it to the consumer? Is it going to address the volume you need? These are a few of the questions you must ask yourself to choose the right platform.
2. Legal Guidelines for Email Marketing
Many businesses use email marketing campaigns because they are low cost and easily updated. However, email marketing campaigns must be conducted within certain legal boundaries. This lesson explains the main provisions of the CAN-SPAM Act.
3. How to Launch an Effective Email Marketing Campaign
Launching an effective email marketing campaign requires some groundwork. In this lesson, you'll learn more about the email sign-up process, how to send a welcome email, and the importance of making a good first impression.
4. The Basic Structure of an Email
Creating an engaging and effective email requires some basic structural elements. Use the tips in this lesson to improve your emails and your marketing results.
5. Creating a Table of Contents in an Email
In this lesson, we'll explore the use of emails as a marketing strategy. We'll take a look at using a table of contents, creating calls to action, the differences between types of links, and important things that should be included in endnotes.
6. Methods for Extending an Email's Reach
Once you've crafted an email message, how can you get it to the eyes of more people? In this lesson, you'll learn about the different methods for extending your e-mail reach through social channels and opportunities.
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Other chapters within the Email Marketing 101: Intro to Email Marketing course