Ch 3: Developing Email Marketing Messages

About This Chapter

With a good list of potential leads, an email marketing message is the tool to use for a successful campaign. This chapter explores how to put such a message together and avoid common pitfalls.

Developing Email Marketing Messages - About This Chapter

Writing emails to friends and family is an entirely different affair from crafting a marketing message to target customers. There are many steps to go through while putting together an effective email for a marketing program. The lessons contained here explain how to maximize the potential reach and impact of an email marketing message including:

  • How to craft a welcome email
  • What the legal issues and privacy concerns of a campaign are
  • What makes up a call to action
  • How different social approaches can increase reach
  • Why a good email provider can make a difference

VideoObjective
Choosing the Correct Email PlatformLearn how to be sure of the legitimacy of an email provider.
Legal Guidelines for Email MarketingSee how privacy issues can cause roadblocks.
How to Launch an Effective Email Marketing CampaignExplore the process of campaign creation.
The Basic Structure of an EmailDiscover all aspects of a marketing message.
Creating a Table of Contents in an EmailLearn how to itemize all areas of a message.
Methods for Extending an Email's ReachAnalyze different ways to broaden the reach of a campaign.
6 Lessons in Chapter 3: Developing Email Marketing Messages
Test your knowledge with a 30-question chapter practice test
Choosing the Correct Email Platform

1. Choosing the Correct Email Platform

Choosing the right platform for email marketing is a challenge. Is it going to be personal enough? Is it going to make it to the consumer? Is it going to address the volume you need? These are a few of the questions you must ask yourself to choose the right platform.

Legal Guidelines for Email Marketing

2. Legal Guidelines for Email Marketing

Many businesses use email marketing campaigns because they are low cost and easily updated. However, email marketing campaigns must be conducted within certain legal boundaries. This lesson explains the main provisions of the CAN-SPAM Act.

How to Launch an Effective Email Marketing Campaign

3. How to Launch an Effective Email Marketing Campaign

Launching an effective email marketing campaign requires some groundwork. In this lesson, you'll learn more about the email sign-up process, how to send a welcome email, and the importance of making a good first impression.

The Basic Structure of an Email

4. The Basic Structure of an Email

Creating an engaging and effective email requires some basic structural elements. Use the tips in this lesson to improve your emails and your marketing results.

Creating a Table of Contents in an Email

5. Creating a Table of Contents in an Email

In this lesson, we'll explore the use of emails as a marketing strategy. We'll take a look at using a table of contents, creating calls to action, the differences between types of links, and important things that should be included in endnotes.

Methods for Extending an Email's Reach

6. Methods for Extending an Email's Reach

Once you've crafted an email message, how can you get it to the eyes of more people? In this lesson, you'll learn about the different methods for extending your e-mail reach through social channels and opportunities.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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Other Chapters

Other chapters within the Email Marketing 101: Intro to Email Marketing course

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