About This Chapter
Digital Communication Tools - Chapter Summary
This chapter on digital communication tools is made up of lessons you can access 24 hours a day on any smartphone, tablet, laptop or computer. Topics covered include web technology trends, the history of email and the different types of mobile communication. We've included a short self-assessment quiz with each lesson to help you see if you're ready to take a test or move on to other topics. You're welcome to submit questions through the Dashboard for an instructor to answer. Once you finish these lessons, you should be ready to:
- Define web technology and its trends
- Detail the history and timeline of email
- Outline the types of mobile communication
- Discuss the importance of microblogging
- Provide examples of the different types of social networks
- Explain the use and purpose of social media and online communities
- Build customer relationships using social media
- Use LinkedIn and Twitter as professional communication tools
- Outline the use of podcasts, blogs and wikis in business communication
- Detail the strengths and weaknesses of using electronic communication channels
- Discuss the impact of social media on a sample business in a case study
1. What is Web Technology? - Definition & Trends
Chances are you've heard the term web technology thrown around quite a bit, but have you ever stopped to think about what it means? In this lesson, we'll cover not only the definition of web technology but also provide you with some examples.
2. What is Microblogging? - Definition & Importance
Microblogging allows us to share short pieces of content with the world wherever we are! In this lesson, learn more about what microblogging is, where it came from and why it's important.
3. What are Social Networks? - Types & Examples
In this lesson you'll learn what social networks are, where they came from, and how they are built. Also, take a quiz to see if you have what it takes to be a good social networker.
4. Social Media and Online Communities: Popularity, Use & Purpose
In this lesson, we explore the new and ever-changing environment of social media platforms, as well as detailing some of its uses and some of its purported dangers.
5. Using Social Media to Build Customer Relationships
Social media is a great way to build customer relationships. In this lesson, learn how you can use social media to engage with your customers, and provide a way for them to engage with you, all the while building strong relationships.
6. LinkedIn as a Professional Communication Tool
LinkedIn is the business-oriented side of social networking sites. In this lesson, you'll learn more about this tool for professionals, what to expect after creating an account, and the best strategies for communicating.
7. Twitter as a Professional Communication Tool
Many people use Twitter for fun. But you can also use it professionally to your advantage. You can use it to network as well as build your brand. Learn how in this lesson.
8. Blogs, Podcasts, and Wikis in Business Communication
Business communication has drastically evolved in the last decade. In this lesson, we'll look at alternative uses of communication that help improve quality, public relations and internal employee relationships through the use of blogs, podcasts and wikis.
9. Using Electronic Channels of Communication: Strengths and Weaknesses
Electronic channels of communication allow businesses to reach customers and communicate internally through the use of fax, text and email. Employees should be aware that there are both advantages and disadvantages to using electronic tools.
10. Case Study: Social Media's Impact on AJ Bombers Restaurant
AJ Bombers opted out of a pricey marketing budget and instead turned to social media to grow its business. In this lesson, you'll learn more about the impact social media has had on this Milwaukee burger joint.
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Other chapters within the Communications 106: Communication in the Digital Age course
- Introduction to Communication
- Mass Communication Theories & Models
- Mass Media & Communication
- Media Literacy Fundamentals
- Economics of Mass Media
- Impact of Digital Communication
- Digital Media Regulation
- Print Media in the Digital Age
- Television & Movies in the Digital Age
- Video Games in the Digital Age