Ch 2: Digital Marketing Strategies

About This Chapter

In this chapter, you will learn about digital marketing strategies through engaging video lessons. These lessons are supplemented with quizzes to help you test your understanding of this material.

Digital Marketing Strategies - Chapter Summary

Solid strategies for marketing and an understanding of digital marketing terminology ensure the success of digital marketing campaigns. The instructors featured in this chapter's video lessons will describe the most important information concerning direct and content marketing. You will learn the difference between different marketing strategies and techniques that improve the effectiveness of content. Quizzes located in each lesson will help you assess your comprehension. When you're finished with the chapter, you should be able to:

  • Define direct marketing concepts
  • Explain the purpose of content marketing
  • Develop digital content marketing goals/strategies
  • Analyze the various methods for content promotion and discover how to respond to feedback
  • Dissect consumer-generated marketing and tell how companies can benefit from consumer-created content
  • Consider guerrilla marketing concepts and how they differ from traditional marketing
  • Assess the techniques that can make a campaign go viral
  • Define affiliate marketing and revenue sharing
  • Use digital marketing applications and software
  • Compare different types of marketing campaigns
  • Analyze examples of effective digital marketing campaigns
  • Plan and implement a digital marketing strategy

12 Lessons in Chapter 2: Digital Marketing Strategies
Test your knowledge with a 30-question chapter practice test
Types of Marketing Campaigns

1. Types of Marketing Campaigns

There are many different ways to market your company and brand. This lesson will dive into a few of the different types of marketing campaigns and provide strategies for each.

Digital Marketing Campaign: Definition & Examples

2. Digital Marketing Campaign: Definition & Examples

Learn about what a digital marketing campaign is and how to create one. In this lesson, we follow an extensive examples from planning to development to management. We also cover a number of definitions relating to digital marketing campaigns.

Digital Marketing Strategy: Planning & Implementation

3. Digital Marketing Strategy: Planning & Implementation

This lesson discusses the steps for planning and implementing a digital marketing campaign. It also discusses three strategic concepts that are integral to digital marketing.

What is Direct Marketing? - Definition, Concepts & Examples

4. What is Direct Marketing? - Definition, Concepts & Examples

Direct marketing is a very effective and powerful way to share information about a product or service. This lesson will discuss what direct marketing is and what concepts are important in direct marketing and also give examples.

Revenue Sharing & Affiliate Marketing

5. Revenue Sharing & Affiliate Marketing

Affiliate marketing can be a great tool to grow your business or expand your revenue streams. In this lesson, we'll look at revenue sharing and affiliate marketing and how to apply both to your digital marketing plan.

What is Content Marketing? - Definition & Purpose

6. What is Content Marketing? - Definition & Purpose

In this lesson, we'll explore what content marketing is and the purpose behind it. Examples will be discussed and compared to other forms of marketing.

Developing Goals & Strategies for Digital Content Marketing

7. Developing Goals & Strategies for Digital Content Marketing

In this lesson we'll learn what digital content marketing is, some of the more common goals for it, and some strategies that can be implemented to meet those goals. We'll also look at the process for developing a voice for digital content.

Promoting & Measuring Success of Digital Content Marketing

8. Promoting & Measuring Success of Digital Content Marketing

Digital content marketing can be a valuable added resource for your marketing efforts. In this lesson, you'll learn about how content can be used, ways to promote the content, how to listen to your readers, and how to measure the success of your efforts.

Consumer-Generated Marketing (CGM): Definition & Strategies

9. Consumer-Generated Marketing (CGM): Definition & Strategies

Companies are realizing that the best way to market to new customers is to use their current customers' feedback and opinions. This lesson will explain consumer-generated marketing and provide strategies for using it.

What Is Guerrilla Marketing? - Definition, Strategies & Examples

10. What Is Guerrilla Marketing? - Definition, Strategies & Examples

In this lesson, we will discuss what guerrilla marketing is and why it is so different from traditional marketing efforts. We will also review some strategies for creating this type of marketing.

What is Viral Marketing? - Definition, Techniques & Examples

11. What is Viral Marketing? - Definition, Techniques & Examples

This lesson discusses viral marketing and offers techniques that make a campaign go viral. Examples of effective viral marketing campaigns and messages are included.

Using Digital Marketing Software & Applications

12. Using Digital Marketing Software & Applications

This lesson will identify and evaluate popular applications and software that can be used as part of a digital marketing plan. This includes applications and software for social media management, automation, content marketing, and community building.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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