Ch 10: Digital & Web Analytics

About This Chapter

In this chapter, you can review brief and fun lessons and quizzes that will help you become knowledgeable of digital and web analytics and ways in which they are used.

Chapter Summary and Learning - Chapter Summary

Digital and web analytics can be used in a number of ways for your business, and this chapter is going to help you find out how. It contains short and intriguing lessons about the definition of data analytics, kinds of digital analytics, and ways to use analytics in marketing. At the end of each lesson, you can take the short multiple-choice quizzes to check the amount of information you remember from studying. Upon completion of the chapter, you should be able to:

  • Analyze examples of web analytics and digital analytics
  • Compare the different kinds of digital analytics
  • Recognize the type of information that's provided by marketing analytics and metrics
  • Identify common web analytics tools
  • Measure and track digital marketing campaigns/ads, as well as mobile advertising campaigns

6 Lessons in Chapter 10: Digital & Web Analytics
Test your knowledge with a 30-question chapter practice test
Web & Digital Analytics: Collection & Examples

1. Web & Digital Analytics: Collection & Examples

In this lesson, we will define web and digital analytics, see what kind of information we can get from them, and identify ways marketing teams can collect the data. Afterwards, test your new knowledge with the quiz questions.

Marketing Analytics & Metrics

2. Marketing Analytics & Metrics

In this lesson, we'll describe marketing analytics and metrics as well as predictive analytics and how these are used in today's marketing environment.

Tools for Web Analytics in Marketing

3. Tools for Web Analytics in Marketing

Web analytics tools can give you insight into the behaviors of your site visitors. In this lesson, you'll learn more about their various features and how to use them to improve website performance.

Digital Analytics: Paid, Owned, & Earned Media

4. Digital Analytics: Paid, Owned, & Earned Media

In this lesson, you'll learn about digital analytics and how it can be used in paid, owned, and earned media to enhance business decisions. When through, test your understanding with a few quiz questions.

Measuring & Tracking Digital Marketing Ads & Campaigns

5. Measuring & Tracking Digital Marketing Ads & Campaigns

Complete this lesson to learn how digital campaigns are measured and tracked so site owners can see which campaigns are working and which are not. Learn how Google Analytics provides these necessary features.

Measuring & Tracking Mobile Advertising Campaigns

6. Measuring & Tracking Mobile Advertising Campaigns

Measuring and tracking mobile advertising campaigns presents a unique set of challenges to other forms of Internet advertising. However, with clear expectations set about goals and metrics at the beginning, mobile advertising can be a valuable tool in any campaign.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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