Ch 14: Direct Marketing Communications

About This Chapter

Explore the basics of direct marketing communications with this self-paced and mobile-friendly chapter. These fun lessons and quizzes offer a quick and efficient way to prepare for exams, get ahead in class, earn course credit or simply boost your direct marketing knowledge.

Direct Marketing Communications - Chapter Summary

Improve your direct marketing knowledge with this engaging series of marketing lessons and quizzes. Taught by expert marketing instructors, the chapter dives into foundational direct marketing concepts and explains its types, benefits, methods and issues. Be sure to take the included self-assessment quizzes, and, if you need any extra help understanding the material, simply submit your questions to our instructors online. You'll be able to access the chapter whenever it fits your schedule, and when you're finished, you should be able to:

  • Explain basic direct marketing concepts
  • Evaluate the different types and benefits of direct marketing
  • Assess direct marketing methods and segmentation
  • Summarize current ethical and legal issues in the field of direct marketing

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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