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Ch 11: Direct & Online Marketing

About This Chapter

The entertaining video lessons in this chapter introduce you to the basics of direct and online marketing. Take a short quiz after each lesson to assess your comprehension of the material

Direct & Online Marketing - Chapter Summary and Learning Objectives

This chapter will help you understand the goals, techniques, and methods of direct and online marketing. Learn about direct marketing and how it can be beneficial to both customers and companies. Discover the different models of online marketing and consider the tactics used. Video transcripts allow you to go over the material in multiple formats and multiple-choice quizzes help you evaluate your comprehension of the material. By the end of the chapter, you will understand:

  • Tactics used by direct marketers
  • Goals of online marketing
  • The difference between B2C and B2B models of online marketing
  • The methods of C2C and C2B online marketing models

Video Objective
The Types & Benefits of Direct Marketing Define direct marketing and discuss different types.
Online Marketing for B2C vs. B2B Models Compare the B2C and B2B models of online marketing.
Online Marketing for C2C vs. C2B Models Differentiate between the C2C and C2B marketing styles.

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