About This Chapter
Distribution & Logistics - Chapter Summary and Learning Objectives
This chapter will teach you all about distribution and logistics in business. You'll learn about marketing channels and intermediaries, supply chain management and wholesalers. Lessons also explore the role of retailers in the marketing process. Ask a question if you'd like extra help from one of our instructors, and take the short quizzes after each lesson to gauge your comprehension of the material. In this chapter, you'll learn:
- The types of conflict that occur in marketing channels
- How to exploit retail segments to reach target consumers
- Key components of successful supply chain management
- What factors influence wholesaler behavior
|Marketing Channel: Definition and Function in the Marketplace||Define marketing channels and explains how they function.|
|Channel Intermediaries: Definition and Function in Business||Explains intermediaries and why they are necessary.|
|Channel Conflict: Horizontal & Vertical Conflict||Learn about horizontal and vertical conflict within a marketing channel.|
|Supply Chain Management: Technology, Measurement, Relationship & Material Integration||Explore the key factors of supply chain management.|
|Retail Segments, Target Markets and Marketing Strategies||Learn to use retail segments to reach target audiences.|
|Retailing's Role in Marketing: Definition and Dimensions||Explore retailing and the role it plays in marketing.|
|Retail Distribution Strategies||Compare intensive, selective and exclusive distribution strategies.|
|Retail Marketing Mix vs. Traditional Marketing Mix||Explains the difference between retail marketing and traditional marketing mixes.|
|The Marketing Mix & Wholesaler Decisions||Learn about the relationship between marketing mix and wholesaler behavior.|
|Types of Wholesale Intermediaries||Describes different sorts of wholesale intermediaries.|
|Logistics of Goods and Services||Explore logistics in producing goods and services.|
1. Marketing Channel: Definition and Function in the Marketplace
In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.
2. Channel Intermediaries: Definition and Function in Business
Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.
3. Channel Conflict: Horizontal & Vertical Conflict
A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.
4. Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.
5. Retail Segments, Target Markets and Marketing Strategies
In this lesson, you will learn how to identify four different retail segments and gain an understanding of how producers of goods and services use different types of retailers to reach the different target markets that buy their products.
6. Retailing's Role in Marketing: Definition and Dimensions
When you start a retail store, there are many things to consider, from the type of service you'll offer to the scale of the business. In this lesson, you will learn about retailing's role in marketing and the different forms retail stores can take.
7. Retail Distribution Strategies
Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.
8. Retail Marketing Mix vs. Traditional Marketing Mix
In this lesson, find out how personnel and presentation round out the traditional four Ps of the marketing mix to create the retail marketing mix. Then, follow along as our farmer implements the six Ps into a new retail store.
9. The Marketing Mix & Wholesaler Decisions
Just because companies sell to you doesn't mean that they themselves aren't the targets of marketing. In this lesson, we'll see how wholesalers use the marketing mix.
10. Types of Wholesale Intermediaries
One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.
11. Logistics of Goods and Services
Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.
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Other chapters within the UExcel Principles of Marketing: Study Guide & Test Prep course
- Introduction to Marketing
- Marketing Environment Factors
- The Marketing Process
- Marketing Information & Research
- Consumer Buyer Behavior
- Business Buying Behavior
- Marketing Strategy
- Products, Services & Brands
- Promotion, Advertising & Public Relations
- Direct & Online Marketing
- Selling & Pricing Strategies
- Global Marketing Strategies
- Social Responsibility & Marketing Ethics
- UExcel Principles of Marketing Flashcards