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Ch 9: Distribution & Logistics

About This Chapter

These quick, engaging video lessons explain distribution and logistics in marketing. Use the short multiple-choice assessments after each lesson to practice using the knowledge you gain in this chapter.

Distribution & Logistics - Chapter Summary and Learning Objectives

This chapter will teach you all about distribution and logistics in business. You'll learn about marketing channels and intermediaries, supply chain management and wholesalers. Lessons also explore the role of retailers in the marketing process. Ask a question if you'd like extra help from one of our instructors, and take the short quizzes after each lesson to gauge your comprehension of the material. In this chapter, you'll learn:

  • The types of conflict that occur in marketing channels
  • How to exploit retail segments to reach target consumers
  • Key components of successful supply chain management
  • What factors influence wholesaler behavior

Video Objectives
Marketing Channel: Definition and Function in the Marketplace Define marketing channels and explains how they function.
Channel Intermediaries: Definition and Function in Business Explains intermediaries and why they are necessary.
Channel Conflict: Horizontal & Vertical Conflict Learn about horizontal and vertical conflict within a marketing channel.
Supply Chain Management: Technology, Measurement, Relationship & Material Integration Explore the key factors of supply chain management.
Retail Segments, Target Markets and Marketing Strategies Learn to use retail segments to reach target audiences.
Retailing's Role in Marketing: Definition and Dimensions Explore retailing and the role it plays in marketing.
Retail Distribution Strategies Compare intensive, selective and exclusive distribution strategies.
Retail Marketing Mix vs. Traditional Marketing Mix Explains the difference between retail marketing and traditional marketing mixes.
The Marketing Mix & Wholesaler Decisions Learn about the relationship between marketing mix and wholesaler behavior.
Types of Wholesale Intermediaries Describes different sorts of wholesale intermediaries.
Logistics of Goods and Services Explore logistics in producing goods and services.

11 Lessons in Chapter 9: Distribution & Logistics
Marketing Channel: Definition and Function in the Marketplace

1. Marketing Channel: Definition and Function in the Marketplace

In this lesson, we'll learn about the marketing channel, which allows producers to deliver their product to consumers in the correct quantity, type and location. Without help from additional channel members, most companies would not be able to increase their target market reach and satisfy their customer needs.

Channel Intermediaries: Definition and Function in Business

2. Channel Intermediaries: Definition and Function in Business

Marketing managers must have an effective physical distribution strategy, and companies must be able to deliver their products to the consumer. Most managers utilize channel intermediaries to help with transactional, logistical and facilitating functions. Learn more about this process here.

Channel Conflict: Horizontal & Vertical Conflict

3. Channel Conflict: Horizontal & Vertical Conflict

A marketing logistics plan can have channel conflict. This occurs when channel members do not agree with pricing, distribution or even logistical operations. The channel member's ultimate goal is to create a comprehensive channel partnership to eliminate any conflict and drive product efficiently to consumers.

Supply Chain Management: Technology, Measurement, Relationship & Material Integration

4. Supply Chain Management: Technology, Measurement, Relationship & Material Integration

Marketing managers realize how distribution can be costly if there is not an efficient plan in place. Supply chain management is a strategy that allows seamless integration of all pieces of the distribution chain.

Retail Segments, Target Markets and Marketing Strategies

5. Retail Segments, Target Markets and Marketing Strategies

In this lesson, you will learn how to identify four different retail segments and gain an understanding of how producers of goods and services use different types of retailers to reach the different target markets that buy their products.

Retailing's Role in Marketing: Definition and Dimensions

6. Retailing's Role in Marketing: Definition and Dimensions

When you start a retail store, there are many things to consider, from the type of service you'll offer to the scale of the business. In this lesson, you will learn about retailing's role in marketing and the different forms retail stores can take.

Retail Distribution Strategies

7. Retail Distribution Strategies

Retailers, such as department stores, discount stores and boutiques, sell most consumer products. In this lesson, you'll learn about different retail distribution strategies that manufacturers employ to get their products in front of consumers.

Retail Marketing Mix vs. Traditional Marketing Mix

8. Retail Marketing Mix vs. Traditional Marketing Mix

In this lesson, find out how personnel and presentation round out the traditional four Ps of the marketing mix to create the retail marketing mix. Then, follow along as our farmer implements the six Ps into a new retail store.

The Marketing Mix & Wholesaler Decisions

9. The Marketing Mix & Wholesaler Decisions

Just because companies sell to you doesn't mean that they themselves aren't the targets of marketing. In this lesson, we'll see how wholesalers use the marketing mix.

Types of Wholesale Intermediaries

10. Types of Wholesale Intermediaries

One of the challenges facing many manufacturers of consumer products is getting products in front of consumers. In this lesson, you'll learn about types of wholesale intermediaries and the roles they play in the product distribution process.

Logistics of Goods and Services

11. Logistics of Goods and Services

Logistics management is essential for the proper functioning of a supply chain and for successfully serving customers. In this lesson, you'll learn about the role of logistics in supply chain management and how intermediaries can be used in the process.

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