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Ch 5: Economics of Mass Media

About This Chapter

Look no further than this helpful chapter if you need some assistance studying the economics of mass media. Designed to help you prepare for a test or catch up in class, these lessons are accessible 24 hours a day for your convenience.

Economics of Mass Media - Chapter Summary

Work through this chapter on the economics of mass media at your own pace and on any mobile device or computer. The lessons cover topics including the definition of advertising and how it compares to public relations, different media business models and revenue generation. These lessons are self-paced, so you can study as quickly or as slowly as you need. Help from one of our instructors is available through the Dashboard if required. Once you complete this chapter, you should be able to do the following:

  • Provide examples of advertising
  • Detail the effects advertising has on consumer buying behavior
  • Differentiate between advertising and public relations
  • Discuss promotion and the consumer communication process
  • Outline media business models and revenue generation
  • Describe the methods and tools used to measure mass media ROI
  • Identify the economic benefits of mass media for business and consumers

Final Exam
Communications 106: Communication in the Digital Age
This course currently has no final exam ready
Chapter Exam

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