Ch 5: Economics of Mass Media

About This Chapter

Look no further than this helpful chapter if you need some assistance studying the economics of mass media. Designed to help you prepare for a test or catch up in class, these lessons are accessible 24 hours a day for your convenience.

Economics of Mass Media - Chapter Summary

Work through this chapter on the economics of mass media at your own pace and on any mobile device or computer. The lessons cover topics including the definition of advertising and how it compares to public relations, different media business models and revenue generation. These lessons are self-paced, so you can study as quickly or as slowly as you need. Help from one of our instructors is available through the Dashboard if required. Once you complete this chapter, you should be able to do the following:

  • Provide examples of advertising
  • Detail the effects advertising has on consumer buying behavior
  • Differentiate between advertising and public relations
  • Discuss promotion and the consumer communication process
  • Outline media business models and revenue generation
  • Describe the methods and tools used to measure mass media ROI
  • Identify the economic benefits of mass media for business and consumers

Final Exam
Communications 106: Communication in the Digital Age
This course currently has no final exam ready
Chapter Exam

Earning College Credit

Did you know… We have over 95 college courses that prepare you to earn credit by exam that is accepted by over 2,000 colleges and universities. You can test out of the first two years of college and save thousands off your degree. Anyone can earn credit-by-exam regardless of age or education level.

To learn more, visit our Earning Credit Page

Transferring credit to the school of your choice

Not sure what college you want to attend yet? Study.com has thousands of articles about every imaginable degree, area of study and career path that can help you find the school that's right for you.