Ch 4: Email Marketing Best Practices

About This Chapter

The lessons in this chapter will refresh your mind of the best email marketing practices and other related concepts including the definition of email marketing. Take short quizzes to measure your memory of the information.

Email Marketing Best Practices - Chapter Summary

Review the significance of putting together an email list, ways to use CRM to help customer acquisition, and more by viewing the brief lessons in this chapter. Multiple-choice quizzes are at the conclusion of each lesson and help you test yourself on the concepts you've reviewed. In addition to the subjects named above, you will also encounter these:

  • Definition of email marketing
  • Customer Relationship Management
  • Text and graphics of email marketing design
  • Popular links and click-through data

Your questions about the lessons or quizzes can be sent to your instructor by using the Help tab. The lessons are mobile-friendly, and the worksheets can be printed out if you'd like to study away from your mobile device. The chapter is not timed, so you can work at your own pace.

6 Lessons in Chapter 4: Email Marketing Best Practices
Test your knowledge with a 30-question chapter practice test
What is Email Marketing? - Definition & Types

1. What is Email Marketing? - Definition & Types

Email marketing is a common and effective method to communicate with customers. This lesson explains the use and benefits of email marketing as part of the marketing strategy.

The Importance of Building an Email List

2. The Importance of Building an Email List

Businesses and individuals use email lists in a variety of ways. In this lesson, we'll explore what email lists are and their importance, offline methods you can use to build your lists, and how to avoid email churn and fatigue.

Customer Relationship Management and Marketing Technology

3. Customer Relationship Management and Marketing Technology

Customer relationship management helps companies retain customers and boost the effectiveness of their marketing strategies. Watch this video to see how customer relationship management is guided by technology to provide the most appropriate level of customer service.

Using CRM to Improve Marketing & Customer Acquisition

4. Using CRM to Improve Marketing & Customer Acquisition

This lesson will discuss customer relationship management. You'll learn how to use customer relationship management to enhance marketing strategies and expand customer base.

Email Marketing Design: Text, Graphics, Audio & Video Components

5. Email Marketing Design: Text, Graphics, Audio & Video Components

Reaching customers through email marketing is a critical component of a marketing plan. In this lesson, you'll learn about the design elements of an effective email message, including text selection, images, audio/video, readability and graphics.

Click-Through Data, Popular Links & Link Placement

6. Click-Through Data, Popular Links & Link Placement

Understanding how to build an email that will achieve the best results can be a helpful marketing practice. In this lesson, you'll learn more about evaluating click-through data, popular links and link placement.

Chapter Practice Exam
Test your knowledge of this chapter with a 30 question practice chapter exam.
Not Taken
Practice Final Exam
Test your knowledge of the entire course with a 50 question practice final exam.
Not Taken

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