About This Chapter
Email Marketing Delivery, Design & Results Analysis - Chapter Summary and Learning Objectives
Now that a marketing message campaign is in place, we can explore the science of the details and results. There is just as much information to explore in why an email campaign is effective as there is in how it came to be effective. By studying these video lessons, you can learn how the analysis of the campaign can provide for even better results in the future. A number of statistics can be measured to gauge how successful the email campaign was. The lessons provided will help you to find out the following:
- Why testing is important
- How to gain attention through subject lines
- Techniques for comparing results of different campaigns
- How to survey recipients for feedback
- What makes a mobile environment different from desktop
|Effective Email Marketing Tactics||Give examples of important messages.|
|How to Create Emails that Capture a Reader's Attention||Study how to craft a great subject line.|
|Email Marketing Design: Text, Graphics, Audio & Video Components||Learn the best choices for each aspect of an email.|
|How to Measure Email Marketing Results||Analyze different pieces of data after an email is sent.|
|Email Marketing's Impact on Other Business Areas||See how marketing affects the entire workplace.|
|Using Email Marketing to Get Feedback||Discover how email campaigns are used to gather data from results.|
1. Effective Email Marketing Tips
Email is used by more than 2 billion people worldwide. That's why it's more important than ever to craft marketing emails that stick! In this lesson, we will explore how strong subject lines, calls to action, and test messages can prevent your emails from ending up in the spam box.
2. How to Create Emails that Capture a Reader's Attention
Learn how to create compelling subject lines that will get your email messages open. Follow some basic, straightforward rules to attract readers and generate interest in your email.
3. Email Marketing Design: Text, Graphics, Audio & Video Components
Reaching customers through email marketing is a critical component of a marketing plan. In this lesson, you'll learn about the design elements of an effective email message, including text selection, images, audio/video, readability and graphics.
4. How to Measure Email Marketing Results
In this lesson, we'll take a look at various ways to measure the success of email marketing campaigns so businesses can see if they are getting an adequate return on their email marketing dollars. We'll also discuss some issues in getting those marketing emails read.
5. Email Marketing's Impact on Other Business Areas
In this lesson, we will learn about the big impact email marketing can have on a business. Email marketing can reach more customers in a shorter period of time, increase sales, and bring in new business.
6. Using Email Marketing to Get Feedback
Email marketing can be a valuable source of information for your business. In this lesson, you'll learn how it can be used to gain feedback, make decisions and get opinions.
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