About This Chapter
Email Marketing - Chapter Summary and Learning Objectives
One of the most useful tools in marketing today is utilizing personalized emails as a way to reach target audiences. Explore the concepts that are behind this marketing strategy through the lessons presented in this chapter. Each engaging video lesson provides useful information on various topics from designing email content to measuring success results of the marketing campaign. Take the lesson quizzes and chapter exam to assess your comprehension of the material. Use the direct links within the quizzes to review specific points and topics within the lessons. In these lessons, you'll learn:
- Types of email marketing and criteria for successful email software
- Tactics for effective email marketing campaigns and how to measure the results
- Designing the elements of the marketing email
- Procedures used to opt-out of marketing emails
- Usefulness and relevancy of email marketing campaigns
|What is Email Marketing? - Definition & Types||Evaluate various types of email marketing and analyze which software is useful for this type of campaign.|
|Effective Email Marketing Tactics||Analyze updated strategies that make email marketing more efficient and effective than before.|
|Email Marketing Design: Text, Graphics, Audio & Video Components||Formulate ways to create personalized and appealing emails with specific marketing goals in mind.|
|Opt-Out Procedures for Email Marketing||Appraise what procedures should be in place to allow individuals to opt-out of an email list.|
|Email Marketing Campaign: Definitions & Elements||Connect the ways email marketing is still relevant in today's social media-dominant world.|
|How to Measure Email Marketing Results||Measure the outcome of an email marketing campaign by identifying key elements and managing data.|
1. What is Email Marketing? - Definition & Types
Email marketing is a common and effective method to communicate with customers. This lesson explains the use and benefits of email marketing as part of the marketing strategy.
2. Effective Email Marketing Tips
Email is used by more than 2 billion people worldwide. That's why it's more important than ever to craft marketing emails that stick! In this lesson, we will explore how strong subject lines, calls to action, and test messages can prevent your emails from ending up in the spam box.
3. Email Marketing Campaign: Definition & Elements
Here we'll explain the elements of an effective email marketing campaign including setting goals, deciding on a target audience, and setting strategies. We'll also discuss the eight key drivers of an effective campaign.
4. Email Marketing Design: Text, Graphics, Audio & Video Components
Reaching customers through email marketing is a critical component of a marketing plan. In this lesson, you'll learn about the design elements of an effective email message, including text selection, images, audio/video, readability and graphics.
5. Opt-Out Procedures for Email Marketing
Email marketing is a great way to stay connected and communicate with your customers. However, before you get started, there are a few things to know about opt-out procedures and using email marketing.
6. How to Measure Email Marketing Results
In this lesson, we'll take a look at various ways to measure the success of email marketing campaigns so businesses can see if they are getting an adequate return on their email marketing dollars. We'll also discuss some issues in getting those marketing emails read.
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Other chapters within the Business 309: Digital Marketing & Advertising course
- Marketing & the Internet
- Digital Marketing Strategies
- Creating Digital Campaigns
- Segmentation & Targeting
- Online Marketing & Advertising
- Search Engine Optimization
- Social Media Advertising & Promotions
- Mobile Marketing
- Digital & Web Analytics
- Customer Engagement & Relations
- Digital Marketing Plan Strategy
- Required Assignments for Business 309
- Studying for Business 309